chp 4 Elasticity Flashcards
inelastic demand
Qd does not respond strongly to changes in P
Ep<1 STEEP D CURVE
Goods we have to buy no matter what the P (water, electricity)
Elastic Demand
Qd respondS strongly to changes in P
Ep>1 FLATTER D CURVE
Goods that have substitutions
Perfectly Inelastic Demand
Qd has no response to changes in P
Ep=0 VERTICAL D CURVE
ex. heart medication
Perfectly Elastic Demand
Qd responds to much change
Ep=infinity HORIZONTAL D CURVE
ex. wheat
Unit Elastic Demand
Qd changes by the same % as P
Ep=1 Demand curve in non-linear
Elasticity of Demand formula EP
Ep= %change in Q / %change in P
TO FIND %CHANGE: NEW VALUE-OLD VALUE / OLD Value
Point Elasticity of Demand Formula EP
Ep= (change in Q x change in P THIS IS ALSO THE SLOPE OF THE DEMAND EQUATION) / (P/Q)
ex. what is point elasticity of demand when p=$15
Qd=200-3P
Qd=200-3(15)= 155
Ep=(-3)(15/155)
Elastic demand goods
Luxury goods, substitutes, high amount of money, narrowly defined goods
Total Revenue Def and Formula
Amount of money a firm receives for the sale of its output
TR=(P)(Q sold)
TR if demand is Elastic
lower price will attract more buyers and total sales will increase when P is smaller than Q TR HURTS
Tr if demand is inelastic
higher price will still attract costumers and total sales will increase (ex electricity)
when p is larger than Q TR BENEFITS
Income Elasticity Demand EN Formula
change in consumers income
EN=%change in Qd / %change in EN
again first do new-old/old for qd then same for income to get %change then divide them using EN formula
EN when is it a norm, infer elastic or inelastic
if EN>0 GOOD IS NORMAL N&Qd increase
if EN<0 GOOD IS INFERIOR N decr. Qd incr.
If EN between -1 and 1 INELASTIC (ex.necessities food)
if EN above 1 or below -1 ELASTIC (ex luxury car)
Cross-Price Elasticity Demand Eab
measures response of Qd of good a to a change in price in good b
Eab=%change in Qda / %change in Pb (use new-old/old again)
Eab>0 goods are substitutes both Qda and Pb will increase
Eab<0 goods are complements increase in Pb will decr Qda
Elasticity of Supply Es
Es= %change in Qs / %change in P
Es will always be >0