Chp. 10 (Vocab Quiz #1) Flashcards
Phoneme
The smallest distinctive sound unit
Cognition
Thinking, knowing, remembering, & communicating
Algorithm
Logical rule or procedure
Anchoring Heuristics
Insufficient adjustment from an original starting value
Audience Design
Process of shaping a message
Automatic Processess
Process that doesn’t require attention
Availability Heuristic
Estimating the likelihood of events
Babbling Stage
Infant utters various sounds
Belief Bias
Ones preexisting beliefs to distort logical reasoning
Belief Perseverance
Clinging to ones initial conceptions
Cognitive Processes
Perception, memory, language perception, problem solving, & abstract thinking
Cognitive Psychology
Study of higher mental problems
Cognitive Science
Study of the approach systems & processes
Concept
Mental grouping of similar objects, events, ideas, or people
Confirmation Bias
Search for info that confirms ones preconceptions
Controlled Processes
Process that requires attention
Decision Aversion
Tendency to avoid decision making
Decision making
Choosing between alternatives
Deductive reasoning
Draws a conclusion intended to follow logically
Belief-Bias Effect
Distort by influencing one to accept invalid arguments
Fixed Set
Inability to see a problem from a new perspective
Framing
Way an issue is posed
Functional Fixedness
Think of things only in terms of their usual functions
Grammar
Enables us to communicate w/& understand others
Heuristic
Allows us to make judgements & solve problems efficiently
