Choosing to Spend Flashcards
Demand
the quantity of a good or service that consumers are willing and able to buy at a particular price
The law of demand
more will be purchased if the price is low
Factors affecting Demand
income levels of customers, marketing and promotion and degree of brand loyalty, prices of substitutes, tastes and fashion
Supply
the quantity of a good or service that businesses will offer for sale at a given price
Factors affecting Supply
cost of raw materials, wage rates, productivity of the employees
Market
exists when buyers (customers, demand) meet suppliers (businesses, supply)
Market Price
the price that buyers and sellers agree on for a particular good or service
Competition
the process of trying to beat others e.g. trying to gain more customers