chen’s s-curve model Flashcards
what does chen’s model show?
that all change needs time in order to be effective
- change is shown to be effective as long as it can move out of a social group/geographical area
what happens at point 1 of chen’s s-curve?
- the change is made and there is some uptake (spread through a social group)
what happens at point 2 of chen’s s curve?
more people are using it but this is still limited to a geographical region or group
what happens at point 3 of chen’s s-curve?
many more people know it now
what happens at point 4 of chen’s s-curve?
the change has reached as many people as it can. no change can ever reach 100% uptake because people resist change, particularly older people
example of ‘lol through the points
- stage 1 - used by teens in texting
- stage 2 - more teenagers began to use. this continued to spread. texters of other ages began to use it
- stage 3 - received media publicity
- stage 4 - many people know the term
however, chen’s model also states that no change made can ever be ….. ….. as there will always be some people who ….. change or who don’t …. changes
however, chen’s model also states that no change made can ever be 100% effective as there will always be some people who resist change or who don’t adopt changes
change often looses ….. as a result of a lack of ….. . as chen details, no change is ever …. taken up. we can see this when considering something like ‘….. ……’
change often looses effectiveness as a result of a lack of uptake. as chen details, no change is ever 100% taken up. we can see this when considering something like ‘political correctness’
what is an example of change loosing effectiveness?
- racially-charged pejorative epithets (like the n- word) are rarely seen today but are still occasionally seen in the speech of the older generation (who are resistant to change)
