Checklist For Analyzing Broadcast Copy 12 Step Process

Question 1

Step 1

Answer 1

Identifying the General Meaning: Forming an impression of the overall piece

Question 2

Step 2

Answer 2

Stating the Specific Purpose: knowing the copy’s goal

Question 3

Step 3

Answer 3

Identifying the General Mood of the copy (know what means!)

Question 4

Step 4

Answer 4

Determining Changes in Mood: some scripts can have more than one mood

Question 5

Step 5

Answer 5

Determining Parts and Structure

Question 6

Step 6

Answer 6

Analyzing Punctuation Marks Used in Scripts

Question 7

Step 7

Answer 7

Marking Copy and Verifying meaning and pronunciation

Question 8

Step 8

Answer 8

Reading Aloud (reading ahead, too!)

Question 9

Step 9

Answer 9

Conveying Interest in Your Material

Question 10

Step 10

Answer 10

Talking to the Listener (who is the audience?)

Question 11

Step 11

Answer 11

Getting Background about Authors and Copy

Question 12

Step 12

Answer 12

Employing Characterization (not always needed)