Chatper 3 - Regulatory and Economic Aspects

Question 1

Affirmative disclosure

Answer 1

advertisers must make known their product’s limitations or deficiencies

Question 2

Better Business Bureau

Answer 2

a business monitoring organizations funded by dues from member companies. Operates primarily at the local level to protect consumers against fraudulent and deceptive advertising

Question 3

Comparative advertising

Answer 3

advertising that claims superiority to competitors in one or more aspects

Question 4

Consent decree

Answer 4

a document advertisers sign, without admitting any wrongdoing, in which they agree to stop objectionable advertising

Question 5

Consumer advocates

Answer 5

individuals and groups who actively work to protect consumer rights, often by investigating advertising complaints received from the public and those that grow out of their own research

Question 6

Consumer information networks

Answer 6

organizations that help develop state, regional, and local consumer organizations and work with national, regional, county, and municipal consumer groups

Question 7

Consumerism

Answer 7

social action designed to dramatize the rights of the buying public

Question 8

Copyright

Answer 8

exclusive right granted by the Copyright At to authors and artists to protect their original work from being plagiarized, sold, or used by another without their express consent