Characteristics of monopolistically competitive firm Flashcards
1
Q
Characteristics
A
- large no. of sellers
- product differentiation
- no barriers to entry and exit
- imperfect knowledge
2
Q
Large no. of sellers
A
- ensures keen competition
- all small firms
- produce small share of total mkt supply (like PC firm)
- has some control over px due to product differentiation (ie. diff flavours)
3
Q
Product differentiation
A
- ie. packaging, brand name, taste
- real or imaginary
- real: pdt design, quality
- imaginary: packaging, branding
4
Q
No barriers to entry and exit
A
- FOP are mobile
5
Q
Imperfect knowledge of mkt
A
- consumers dont know how px are determined
- potential competitors no perfect knowledge of tech or skills required to produce and sell
- firms able to max profits, but weaker due to close sub