Chapters 8-14 Flashcards
Total Utility
the total benefit a person gets from the consumption of goods. More consumption gives more utility
Marginal Utility
the change in total utility that results from a unit-increase in the quantity of the good consumed. As the quantity of a good increases, the marginal utility from it decreases. This decrease in marginal utility as the quantity of the good consumed increases is the principle of diminishing marginal utility.
Consumer equilibrium
the situation in which a person has allocated all of their available income in the way that maximizes total utility.
Marginal utility per dollar
the marginal utility from a good that results from spending one more dollar on it. It equals the marginal utility from a good divided by its price
Utility-maximizing rule
a consumer’s total utility is maximized by following the rule of spending all available income and equalize the marginal utility per dollar for all goods
Demand curve slopes downward when…
the price of a good falls, the quantity demanded of that good increases
Behavioral economics
studies the ways in which limits on the human brain’s ability to compute and implement rational decisions, influence economic behavior
Bounded rationally
is rationality that is bounded by the computing power of the human brain
Bounded will-power
is the less than perfect willpower that prevents us from making a decision that we know, at the time of implementing the decision, we will later regret
Bound self-interest
is the limited self-interest that sometimes results in suppressing our own interests to help others
Endowment effect
is the tendency for people to value something more highly simply because they own it
Neuroeconomics
is the study of the activity of the human brain when a person makes an economic decision
Budget line
describes the limits to the household’s consumption choices. It is a constraint on consumption choices. A person can afford any point that is on or inside the budget line, but cannot afford any point that is outside the budget line.
Budget equation
expenditure = income
Real income
the income expressed as a quantity of goods the household can afford to buy.
Relative price
is the price of one good divided by the price of another good. It is the magnitude of the slope of the budget line. It shows how many of a certain object must be foregone to see an additional unit of another object.
Change in the price of a good on the x-axis changes…
the slope of the budget line
Change in money income brings a…
parallel shift of the budget line. The slope of the budget line doesn’t change because the relative price doesn’t change.
Indifference curve
is a line that shows combinations of goods among which a consumer is indifferent. At specific points a person can choose 2 movies for example and drink 6 cases of soda a month.
Marginal rate of substitution (MRS)
measures the rate at which a person is willing to give up good y to get an additional unit of good x, while at the same time remaining indifferent (remaining on the same indifferent curve)
Magnitude of the slope of the indifference curve
measures the marginal rate of substitution
If the indifference curve is relatively steep…
the MRS is high (the person is willing to give up a large quantity of y to get a bit more of x)
If the indifference curve is relatively flat…
the MRS is low (the person is willing to give up a small a quantity of y to get more of x)
A diminishing marginal rate of substitution
is the key assumption of consumer theory. It is a general tendency for a person to be willing to give up less of good y to get one more unit of good x, while at the same time remaining indifferent as the quantity of good x increases.
The shape of the indifference curves reveals the…
degree of substitutability between two goods
The consumer’s best affordable choice is…
on the budget line, on the highest attainable indifference curve, has a marginal rate of substitution between the two goods equal to the relative price of the two goods
The price effect
is the effect of a change in the price of a good on the quantity of the good consumed
The income effect
is the effect of a change in income on the quantity of a good consumed
For a normal good, a fall in price always increases…
the quantity consumed
The substitution effect
is the effect of a change in price on the quantity bought when the consumer remains on the same indifference curve. It is the first reason why the demand curve skiers downward
For a normal good, the income effect…
reinforces the substitution effect and is the second reason why the demand curve slopes downward
For an inferior good, when income increases…
the quality bought decreases. The income effect is negative and works against the substitution effect. As long as the substitution effect dominates, the demand curve still sloped downward.
To isolate the income effect
we reverse the hypothetical pay cut and restore the consumer’s income to its original level
To isolate the substitution effect
we give the consumer a hypothetical pay cut