Chapters 5-8 Flashcards
Overall Cost Leadership
two parts: Aggressive construction of efficient scale facilities, and vigorous pursuit of cost reductions from experience
experience curve
how a business learns to lower costs as output increases
competitive parity
differentiation relative to competitors, its not always about having the lowest price
differentiation strategy
creating something that is unique industrywide, and valued by customers
Focus strategy
narrow competitive scope within an industry, segments or niches
combination strategies
firms integrations of various strategies to provide multiple types of value to customers
mass customization
a firms ability to manufacture unique products in small quantities at low cost
profit pool
the total profits in an industry at all points along the industry’s value chain, this includes other segments, primary/support activities.
industry life cycle
the stages of introduction, growth, maturity, and decline that occur over the life of an industry, product, or service
introduction stage
first stage of industry life cycle, New Products that are unknown to consumers Poorly defined market segments unspecified product features low sales growth rapid technological changes operating losses need for financial growth
Growth Stage
Stage 2 of PLC, Strong increase on sales growing competition developing brand recognition a need for financing value chain activities
maturity stage
Third stage of PLC, Slowing demand growth saturated markets direct competition price competition strategic emphasis on efficient operations
Decline Stage
Stage 4 of PLC,
Falling sales and profits
Increasing price competition
Industry consolidation (make stronger)
reverse positioning
return to products to base-line, then add a few features, instead of being overdosed with features, can sell at lower price with less features, returns to growth stage
breakaway positioning
leaves it category and joins a new one, redefining competition, moves into a completely different market/product line. returns to growth stage
Four basic strategies for Decline Phase
Maintaining
Harvesting
Exiting the Market
Consolidation
harvesting strategy
obtaining as much profit as possible and requires that costs be reduced quickly
consolidation strategy
a firms acquiring with other firms to enhance market power and gain valuable assets
turnaround strategy
reverses a firms decline in performance and returns it to growth and profits
corporate level strategy
strategy that focuses on gaining long term revenue, profits, and market value through managing operations in multiple businesses
diversification
the process of firms expanding their operations by entering new businesses
related diversification
a firm entering different businesses to benefit by leveraging core competencies, sharing activities, or builidng market power
economies of scope
cost savings from leveraging core competencies or sharing related activities among businesses in a corporation
core competencies
a firms strategic resources that reflect the collective learning in the organization
Three criteria for core competencies to create value
must enhance competitive advantage by creating superior customer value
different businesses in the corp. must be similar in at least one important way related to the core competence
core competencies must be difficult to imitate or find substitutes
sharing activities
having activities of tow or more businesses value chains done by one of the businesses, creates cost savings, and revenue enhancements
market power
firms ability to profit through restricting or controlling supply to a market, or coordinating with other firms to reduce investment
two parts: pooled negotiating power and vertical integration
pooled negotiating strategy
improvement of bargaining positioning relative to suppliers and customers
vertical integration
occurs when a firm becomes its own supplier or distributor
unrelated diversification
a firm entering a different business that has little horizontal interaction with other businesses of a firm
parenting advantage
positive contributions of corp office to a new business through expertise
restructuring
the intervention of the corp office in a new business that drastically changes assets, rewards, tech systems, capital structure, and or management
BCG Stars
competing in high growth industries with relatively high market shares, have long term growth potential and should continue to receive funding