Chapters #3

Question 1

Retail Channel

Answer 1

The way a retailer sells and delivers merch/services to customers.

Question 2

Types of retail channels

Answer 2

Store
Internet/Phone
Catalog
Infomercials (Direct response) 
TV Home Shopping (HSN or QVC)
Direct Selling (door to door) 
Automated Retailing (Vending machines)

Question 3

Omni-Channel

Answer 3

CUSTOMER EXPERIENCES AN ACTUAL BRAND…the coordinating of physical and virtual retail channels to create SEEMLESS customer-focused experience that emphasizes consistent brand engagements over multiple channels.

Question 4

Single Channel Selling

Answer 4

Merely a single store where they can have a single type of touchpoint.

Question 5

Multi-Channel Selling

Answer 5

Sells through multiple avenues/touch points. These do NOT need to interact with one another. (Example: They have a store and an online store, both look and feel different but make profits for the company)

Question 6

Cross-Channel Selling

Answer 6

Everything connected through that one person and brand. The online feels like the store.

Question 7

Omni-Channel Selling

Answer 7

Customer experiences a brand whereas they cannot tell the different between different types of selling, there’s a definite consistency.

Question 8

Activities of Omni-Channel Selling

Answer 8

Buy online, return to store
Buy online, pick up in store
Buy in store, deliver to home

Question 9

Showrooming

Answer 9

When a consumer goes into a store to see about a particular product or brand and then goes and searches online to buy it cheaper.