Chapters 15 And 16

Question 0

Tips for persuasive speeches

Answer 0

1) Build credibility»> competence- how audience views speaker is intelligence and knowledge
2) speakers intelligence /knowledge»> character – trustworthiness and audience well being

Question 1

What are Three types of persuasive speeches

Answer 1

Fact-specific purpose statement that addresses fact
Value-moral or unmoral, fair or unfair
Policy-should or should not

Question 2

What are the three types of credibility?

Answer 2

Initial – before speaker speaks some type of credibility example: doctor or PhD (education, title)
Derived – what speaker about themselves
Terminal – assesses credibility at the very end of speech

Question 3

Other tips for persuasive speeches

Answer 3

1) Specific evidence (exact #s)
2) Novel evidence (new)
Credible sources (specifically where the numbers are concerned)
3) Support covers the point that it’s under

Question 4

Reasoning

Answer 4

The process of drawing a conclusion based on the evidence

Question 5

Four types of reasoning

Answer 5

1 – reasoning from specific instances (inductive reasoning)
2 - reasoning from principle (general to specific)(deductive reasoning)
3 - causal reasoning (cause and effect relationships)
4 - analogical reasoning (compares two similar cases/ trooper one is good/true for another; must be similar)

Question 6

Fallacy

Answer 6

An error in reasoning

Question 7

Five most common fallacies

Answer 7

Red herring – when a speaker uses the relevant information
Ad homonym – making fun of someone else
Either or – choosing between two options
Bandwagon – because something is popular it must be “okay”.
Slippery slope – when the speaker persuade audience that once you start something, it will inevitably become worse