Chapters 13-15 Flashcards
Informative Speeches
Aim to increase the audience’s understanding and knowledge of a topic
Persuasive Speeches
Are intended to influence the beliefs, attitudes, and behaviors of an audience
Special-Occasion Speeches
Are given at common events (like weddings and funerals), and many of us will deliver such a speech at some point in time
Audience Analysis
It’s important to understand and appreciate your audience’s expectations for the speech as well as key situational factors
Demographics
The quantifiable characteristics of your audience
Psychographics
Psychological measures that will help you identify topics that the audience would be interested in learning about
Homogeny
Seeking a common ground by determining prior exposure and considering dispositions
You can learn more about your audience by:
Observing people, getting to know people, conducting interviews, using surveys, and using the internet
Brainstorming or Clustering
To amass information, think creatively, and consider problems and solutions related to your topic
Specific Purpose Statement
Expresses the topic and the general speech purpose in action form and in terms of the specific objectives you hope to achieve with your presentation
Thesis Statement
A summary of your central idea
Expert Testimony
The opinion of an authority
Lay Testimony
Opinion based on personal experience
Scientific Research Findings
Carry weight in topics on medicine, health, media, and the environment
Statistics
Information in numerical form that can clarify your presentation
Anecdotes
Relevant personal stories, bring the human experience to the speech
Surveys
Will add the point of view of larger range of people
Directory, Library Gateway, Search Engines, and Research Search Engines
Databases to find materials
Credibility
The quality, authority, and reliability of each source you use