Chapters 1-5

Question 1

A code of ethics is a formal statement of rules of conduct and?

Answer 1

ethical principles

Question 2

the moral principles and values that govern the actions and decisions of an individual or group.

Answer 2

ethics

Question 3

is a measure of the quantitative value or trend of a marketing activity.

Answer 3

marketing tactic

Question 4

An organization’s foundation can be broken into three key elements,

Answer 4

core values mission/vision and organizational culture.

Question 5

in an organization is where top management directs overall strategy for the organization.

Answer 5

corporate level

Question 6

must work with the other departments of the business, check figures from class

Answer 6

marketing

Question 7

what is required for marketing to occur?

Answer 7

two or more parties with unsatisfied needs, desire and ability to satisfy these needs, a way for the parties to communicate, and something to exchange

Question 8

are responsible for establishing the organization’s mission and objective.

Answer 8

senior management

Question 9

what are the controllable factors of marketing called?

Answer 9

the marketing mix or product,price,place,promotion

Question 10

what product got cancelled after being found to be toxic(you would put it on your clothes so they would be waterproof)?

Answer 10

Scotchgard

Question 11

what product is still in use that helps babies digest, but made some babies’ stomach’s more upset?

Answer 11

Nestle’s Gerber Good Start

Question 12

what is moral idealism

Answer 12

all or nothing

Question 13

what is utilitarianism?

Answer 13

for the greater good, or good for some