Chapters 1-2 Flashcards
symbols definition
symbol is used to stand for something, but doesn’t necessarily look like what it represents
signs definition
a sign looks like the thing it represents (smoke, red sky, falling ash = fire)
process definition
a transaction or exchange
systemic definition
occurring within a network of relationships
shared meaning definition
interpreting what the symbols mean in order to understand each other as we intended
what is common among all the areas of communication study
the use of symbols and the creation of meaning
the goals of theory are
description, explanation, predict and control, and social reform
how do we evaluate theories?
scope, logical consistency, testability utility, heuristic value, test of time, does it have predictive quality?
hypothesis definition
a thoughtful “hunch” or educated guess that we can test
operationalization
defining something in a way that we can measure or count
compliance gaining definition
asking for someone to do something
process of compliance gaining
agent (asker), target (person being asked), request, strategy, hard vs. soft tactics
social exchange theory
if i perceive that a relationship is costing me more than it is benefitting me, i am more likely to terminate that relationship
triangle of meaning
a word triggers a thought, and that makes us think about the referent, or the reality, but the word is not that reality
nature of symbols
arbitrary (different words to refer to one thing), abstract vs. concrete, ambiguous (is expensive $50 or $500)
