Chapter2

Question 1

ABC classification

Answer 1

An application of the Pareto principle to identify and group items customers suppliers skus in terms of how important they are most decisions makers use three categories A items are extremely important B items are moderately important and C items that are relatively important.

Question 2

Acquisition touch points

Answer 2

Refers to the process of learning about a product and making the decision to buy it

Question 3

Affective

Answer 3

Refers to the reactions arising from or expressing feelings or emotions

Question 4

Automation

Answer 4

involves sustaining capital equipment for a waiver to improve process efficiency, and or effectiveness

Question 5

B2B

Answer 5

Acronym for business to business transaction or relationships

Question 6

B2C

Answer 6

Acronym for business to consumer transactions or relationships

Question 7

Cognitive

Answer 7

Refers to conscious intellectual activity, including thinking, reasoning, or remembering