Chapter 9A IDEK Flashcards
The demand curve for an individual price-taking business in perfect competition is also a marginal revenue curve — a horizontal line at the market price.
The demand curve for an individual price-taking business in perfect competition is also a marginal revenue curve — a horizontal line at the market price.
In the market structure of perfect competition, each small, identical business is a price-taker.
– Because each business can sell as much output as it can produce at the market price, there is no need to lower price to sell more.
– Marginal revenue equals price.
– Each business’s individual demand curve — a horizontal line at the market price — is also its marginal revenue curve.
More Gets You Less: Costs and Diminishing Marginal Productivity
Because of diminishing marginal productivity, marginal costs increase as output increases, and the average total cost curve is U-shaped.
A business’s Total Cost
= Total Fixed Costs + Total Variable Costs
A business’s Total Cost = Total Fixed Costs + Total Variable Costs
– Fixed costs
– Variable costs \
Fixed costs
Do not change with quantity of output produced; include normal profits (compensation for a business owner’s time and money – average profits in all industries).
Variable costs
— change with changes in the quantity of output produced.
Total Product
— total output labour produces when working with all fixed inputs.
Marginal product
— additional output from hiring one more unit of labour.
Diminishing marginal productivity
— as you add more of a variable input to fixed inputs, the marginal product of the variable input eventually diminishes.
As more labourers produce more output, diminishing marginal productivity increases marginal costs (MC)
– The marginal cost curve slopes upward to the right.
– Marginal cost can be calculated as the change in total cost of producing an additional unit of output.
Average Total Cost (ATC) — total costs per unit of output
– Total costs divided by quantity
– ATC curve is U-shaped — as output increases, ATC first decreases, then increases.
– Where MC is less than ATC, ATC is decreasing.
– Where MC is greater than ATC, ATC is increasing.
– Where MC equals ATC (MC and ATC curve intersect), ATC is at its minimum.
Recipe for profits in perfect competition is to find the highest quantity for which marginal revenue (MR) is greater than marginal costs (MC).
– If , the business earns maximum total profits.
– If , the business increases quantity of output to increase profits.
– If , the business decreases quantity of output to increase profits.
Law of Supply
— if the price of a product or service rises, the quantity supplies increases. Three reasons why higher prices create incentives for increased quantity supplied:
— if the price of a product or service rises, the quantity supplies increases. Three reasons why higher prices create incentives for increased quantity supplied:
– Higher prices are necessary to cover increasing marginal opportunity costs that arise because inputs are not equally productive in all activities.
– Higher prices can bring higher profits, whether marginal costs are increasing or constant.
– Higher prices are necessary to cover increasing marginal costs that arise from diminishing marginal productivity.