Chapter 9 - Memory

Question 1

What are the two types of memory?

Answer 1

• short term memory: involves information from our most recent experiences, which is only stored for a brief period of time
• long term memory: involves information from our earliest experiences onwards that can be stored for a long period of time

Question 2

You are most likely to remember information if….

Answer 2

• there is a pattern to it. To remember information with no obvious link is quite hard, you could try to put a pattern to it.
• you could use repetition (repeating things), especially over an extended period of time. You could read or rehearse something several times. Evidence suggests that the time intervals between the repeats is important
• there is a strong stimulus associated with it. Strong colours, bright light, strong smells or loud sounds associated with information can help us to remember it.

Question 3

Scientists use models to try and explain how we store and retrieve information. This multi store model splits memory into….

Answer 3

Sensory memory, short term memory and long term memory m

Question 4

What is memory?

Answer 4

• memory is the storage and then retrieval (bringing back) of information.