Chapter 9: Marketing - The Impact of Legislation and Regulations

Question 1

What is a “Bait and Switch”?

Answer 1

An ad that misrepresents the consumer’s opportunity to purchase the goods and services at the terms presented.

Question 2

What does the Canadian Code of Advertising Standards promote?

Answer 2

truth, honesty, fairness, and accuracy in advertising and is comprised of fourteen clauses that set the criteria for acceptable advertising

Question 3

What 4 things are required on all PR material?

Answer 3

Brokerage Name, Brokerage Licence number, licensee name, Registered name, Agent or Broker Title