Chapter 9 Key Terms & Definitions

Question 1

Advertising Standards Canada (ASC)

Answer 1

This not-for-profit, self-regulatory body founded in 1957 regulates the advertising industry and handles consumer complaints related to advertising

Question 2

Bait and switch

Answer 2

Providing a consumer with an attractive offer to obtain him or her as a client but being unable to provide the product or service at the indicated price

Question 3

Database marketing

Answer 3

Database marketing is the function of warehousing potential and existing client information in an electronic medium that allows the user to assemble or list these clients into groups that can be marketed to.

Question 4

Market

Answer 4

Presenting products or services to potential customers in a fashion that positively promotes the product or service and makes customers eager to buy or use those products or services

Question 5

Testimonial

Answer 5

An endorsement in writing, verbally, or electronically by a client

Question 6

The Canadian Code of Advertising Standards

Answer 6

The Canadian Code of Advertising Standards was created by the advertising industry in 1963 to promote the professional practice of advertising