Chapter 9: firms in a competitive market Flashcards
When do competitive markets exist
When there is multiple buyers and sellers than each only has a small impact on the market price and output
WHat can consumers expect
Consistent low prices and wide avaliability
Price taker
No control over the price set by the market
3 Characteristics of a competitive market
Many buyers and sellers, similar products, easy entry into the market
Profit maximizing rule
states that profit maximization occurs when a firm chooses the quantity of output that equates the Marginal revenue and the Marginal cost
When should firms stop producing
MR=MC
What rule do firms abide by to decide if they should stay open or close
A business should continue to operate if it can cover its variable costs.
Will the firm opperate if the MR curve is greater than the minimum point on the Average varibale cost curve
Yes
P>ATC
Economic profit
P<ATC
Economic loss
How do you calculate economic profit
Total revenue - (explicit costs - Implicit costs)
What are the two options a firm has in the short run
To produce at MC=MR or shutdown
What are the firms options in the long run?
The firm can either exit, enter or stay in market
In the short run what happens when P>ATC
firm makes a profit
In the short run what happens when ATC>P>AVC
Firm will operate to minimize loss