Chapter 9 customer-defined service standards Flashcards
Customer not company defined standards
are operational standards based on customer requirements and chosen to match a customer’s review
reliability
single most important concern of service outcomes
responsiveness
to ensure the speer with thich companies deliver products
soft customer-defined standards
those that must be documented using perpetual data: opinion-based data
one-time fixes
technology, policy or procedure changes that, when instituted, adress customer requirements
satisfaction surveys and relationship surveys
cover all aspects related to a customer’s relationship
follow-up satisfaction
related to a specific service encounter
importance-performance matrix
helps identify what companies should focus on.