Chapter 9- Consumer Culture

Question 1

consumer culture

Answer 1

represents the commonly held social beliefs that define what is socially gratifying w/in a specific society

Question 2

functions that shape the values of consumer activities include

Answer 2

• giving meaning to others
• giving meaning to activities
• facilitating communication

Question 3

what is the role of culture

Answer 3

culture determines things that are socially rewarding (valuable) or socially unrewarding (not valuable)

Question 4

cultural sanctions

Answer 4

the penalties associated with performing a non-gratifying or culturally inconsistent behavior

Question 5

role expectations

Answer 5

the specific expectations that are associated with each type of person; one’s sex, occupations, social class are all relevant bases for forming societal role expectations that are associated with each type of person

Question 6

what causes culture

Answer 6

ecological factors: the physical characteristics that describe the physical environment and habitat of a particular place

tradition:refers to the customs and accepted ways of structuring society

Question 7

core societal values (CSVs)

Answer 7

represent a commonly agreed upon consensus about the most preferable ways of living w/in a society

Question 8

individualism

Answer 8

as a CSV means the extent to which ppl expect each other to take responsibility for themselves and their immediate family

Question 9

collectivism

Answer 9

the extent to which an individuals life is intertwined w/a large cohesive group

Question 10

masculinity

Answer 10

dimension captures societal distinctions based on mannerisms typically associated w/ Western male traits such as valuing assertiveness and control over traditional feminine traits such as caring, conciliation, and community

Question 11

femininity

Answer 11

sex role distinction within a group that emphasizes the prioritization of relational variables such as caring, conciliation, community; CSV opposite of masculinity

Question 12

power distance

Answer 12

the extent to which ppl accept as fact the principle of the division of authority and privilege among different groups w/in society

Question 13

uncertainty avoidance

Answer 13

extent to which a culture is uncomfortable with things that are ambiguous or unknown

Question 14

long-term orientation

Answer 14

values consistent w/ Confucian philosophy & a pragmatic prioritization of future rewards over short-term benefits

Question 15

Guanxi

Answer 15

Chinese term for a way of doing business in which parties must first invest time & resources in getting to know one another and becoming comfortable w/one another before consummating any important deal

Question 16

Renquing

Answer 16

idea that when someone does a good deed for you, you are expected to return that good deed

Question 17

indulgence-restraint dimension

Answer 17

shoes similarity to the distinction btwn hedonic and utilitarian value and motivation

Question 18

BRIC

Answer 18

Brazil, Russia, India, China acronym referring to the collective economies of these nations

Question 19

cultural distance CD

Answer 19

approach represents how disparate one nation is from another in terms of their CSVs

Question 20

CANZUS

Answer 20

acronym that refers to the close similarity in values among Canada, Australia, New Zealand, and the US; the ‘U’ could also represent the UK

Question 21

socialization

Answer 21

involves learning through observation and the active processing of info about lived, everyday experience i

Question 22

what are the two socialization processes

Answer 22

enculturation: represents the way people learn their native culture; the way in which consumers learn and develop shared understanding of things with their families
acculturation: the process by which consumers come to learn a culture other than their natural native culture

Question 23

what factors can inhibit acculturation

Answer 23

strong ethnic identification, consumer ethnocentrism

Question 24

a quartet of institutions

Answer 24

four groups responsible for communicating the CSVs through both formal and informal processes; family, school church, and media

Question 25

modeling

Answer 25

process of imitating other’s behavior; a form of observational learning

Question 26

verbal communication

Answer 26

transfer of info through the literal spoken or written

Question 27

dialects

Answer 27

variations of a common language

Question 28

translational equivalence

Answer 28

exists when two phrases share the same precise meaning in two different cultures

Question 29

metric equivalence

Answer 29

statistical tests used to validate the way ppl use #s to represent quantities the same way across cultures

Question 30

Globish

Answer 30

simplified for English that reduces the vocab to around 1.5k words and eliminates grammatical complications

Question 31

Non-verbal communication

Answer 31

refers to info passed through some unspoken act: in other words, communication not involving the literal word

Question 32

body language

Answer 32

refers to the non-verbal communication cues signaled by somatic (uncontrollable biological) responses

Question 33

Chindia

Answer 33

refers to the combined market & business potential of China & India

Question 34

Glocalization

Answer 34

the idea that the marketing strategy may be global, but the implementation of that strategy at the marketing level should be local