Chapter 9 Flashcards

1
Q

A product of airlines include what?

A

Safety
On time reliability
Cabin service
Ground service

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2
Q

What is forecasting?

A

The attempt to quantify demand in a future time period

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3
Q

Forecasting is the foundation of what?

A

Organization planning

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4
Q

What is planning?

A

The concern with setting objectives and goals with developing alternate courses of action to reach them

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5
Q

Types of forecasting

A

Short term- 1 day to 1 month
Medium term- 1 to 5 years
Long term- 5 to 10 years

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6
Q

Forecasting methods

A

Causal
Time series or trend analysis
Judgmental

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7
Q

What is causal forecasting?

A

Based on statistical relationship between the forecasted (independent) variable and 1 or more explanatory (dependent) variables

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8
Q

Independent variables used in causal forecasting

A

Gross national product
Disposable personal income
Consumer spending

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9
Q

Dependent variables used in causal forecasting

A

RPM

Passenger revenues

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10
Q

Limitations of causal forecasts

A
  1. Difficult to quantify number of variables
  2. Personal discretion involved in independent forecasting has resulted in inadequate dependent variables
  3. It is often assumed that a functional relationship that existed in the past will exist during the forecasted period
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11
Q

Time series method

A

Shows the dependent variable as a function of time

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12
Q

Value of time series model is determined by what 4 factors?

A

Seasonal phenomenon
Long term trend
Irregular events
Cyclical variations

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13
Q

What is a trend?

A

A reflection of its statistical relationship with time exclusive of cyclical seasonal and irregular disturbances

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14
Q

What is cyclical variation?

A

Variation of the forecast variable due to the business cycle

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15
Q

Irregular variations can include what?

A

Wars, riots, and labor strikes

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16
Q

What are the 4 P’s?

A

Product
Place
Price
Promotion

17
Q

Judgmental method

A

An educated guess based on intuition and subjective evaluations

18
Q

Expert opinions for forecasting advantages:

A

Fast
Focused insight
Simplified solution

19
Q

Expert forecasting disadvantages:

A

Subjective
Equal importance between experts
More reliable for aggregate forecasting