Chapter 9 Flashcards
Systems-oriented theories/open-systems theories - definition and the including theories
- Theories who focus on the role of information and disclosure in the relationships between organisations, the state, individuals and groups
- The entity is perceived as being influenced by, as well as influencing, the society in which it operates
- Legitimacy theory
- Stakeholder theory
- Institutional theory
Political Economy Theory
The other 3 theories are derived from this theory. And the argument is that economic issues cannot or should not be investigated in the absence of considering the wider political, social and institutional framework. Two broad streams:
- Classical
- Bourgeois
Legitimacy Theory - definition
–> organisations seek to ensure they operate within the bounds and norms of their respective societies. They want their activities to be perceived as “legitimate”.
- Can help explain why an entity might elect o make voluntary disclosures
Legitimacy definition
is the status or condition that exists when an entity´s value system is congruent with that of society (a resource for survival)
Legitimations definition
is the process which leads to an organisation being viewed as legitimate
Legitimacy Theory - Legitimate
Means there is a social contract between the organisation and the society in which it operates. To be considered legitimate is not the acutal actions but what society collectively knows or perceives about the organisation´s.
“Compliance with community expectations –> legitimate organisation”
Legitimacy Theory - social contract
The theory is linked to the idea of social contract wherein the social contract represents the multitude of implicit and explicit expectations that society has about how an organisation should conduct its operations.
- Explicit terms - legal requirements
- Implicit terms - non-legislated societal expectations
Legitimacy Theory - legitimacy gap
When an organisation does not comply with the terms of the “social contract” –> legitimacy gap
Reasons to legitimacy gap
- expectations change
- failure to make disclousers
- Part of the organisations “shadow” is revealed
Phases of legitimation
- Gaining legitimacy phase - “liability of newness”, acceptance won through communication (proactive)
- Maintaining legitimacy phase - Maintaining activities and provision of symbolic assurances. Need to anticipate changing expectations. 2 parts; forecasting future changes & protecting past accomplishments
- Repairing lost legitimacy phase - Reactive process to unforeseen crisis
Actions to legitimise activities (Dowling and Pfeffer)
a) adapt output, goals & methods to conform to legitimacy
b) attempt, through communication, to alter the definition of social legitimacy so it conforms with the organisations present practices
c) attempt, through communication, to become identified with symbols or values which imply legitimacy
Communication activities to maintain legitimacy (Lindblom)
- seek to educate & inform the community about changes in performance and activities
- seek to change perceptions but not behaviour
- seek to manipulate perception by deflecting attention from the issue to other related issues
- seek to change external expectations
Legitimacy Theory - Role of public disclosure
Public disclosure in such places as annual reports, sustainability reports and websites can be used to implement each of the previous legitimation strategies
Legitimacy Theory - Disclosures might be …
- substantive - disclosures reflect actual changes in corporate activities
- symbolic - disclosures do not reflect “real” change but are made to appear consistent with social values and expectations
Legitimacy Theory - Media agenda setting theory
The media shapes public awareness, memebers of the public need the news media to tell them how important an issue is.
- obtrusive issues - issues that the public meet themself
- unobtrusive issues - issues that cannot be experienced or known by the public without the media