Chapter 9 Flashcards
This term refers to presenting products or services to potential customers in a fashion that positively promotes the product or service and makes customers eager to buy or use those products or services:
Select one:
a. Marketing
b. Testimonials
c. Bait and Switch
d. Database Marketing
Correct Answer: Marketing
Rationale: Marketing is presenting products or services to potential customers in a fashion that positively promotes the product or service and makes customers eager to buy or use those products or services.
Relevant section(s) of the textbook: 9.3 Key Terms and Definitions
The correct answer is: Marketing
This term refers to rules or standards created by the advertising industry in 1963 to promote the professional practice of advertising:
Select one:
a. The Canadian Code of Advertising Standards
b. MBLAA
c. PIPEDA
d. Advertising Standards Canada (ASC)
Correct Answer: The Canadian Code of Advertising Standards
Rationale: The Canadian Code of Advertising Standards was created by the advertising industry in 1963 to promote the professional practice of advertising.
Relevant section(s) of the textbook: 9.2 Industry Guidelines
The correct answer is: The Canadian Code of Advertising Standards
This term refers to the self-regulatory body founded in 1957, which regulates the advertising industry and handles consumer complaints related to advertising:
Select one:
a. MBLAA
b. Advertising Standards Canada (ASC)
c. The Canadian Code of Advertising Standards
d. PIPEDA
Correct Answer: Advertising Standards Canada (ASC)
Rationale: Advertising Standards Canada (ASC): This not-for-profit, self-regulatory body founded in 1957, regulates the advertising industry and handles consumer complaints related to advertising.
Relevant section(s) of the textbook: 9.3 Key Terms and Definitions
The correct answer is: Advertising Standards Canada (ASC)
According to the Competition Bureau of Canada, which of the following is not on their list of Do’s in terms of advertising tips:
Select one:
a. Do, when conducting a contest, disclose all material details
b. Do avoid fine print disclaimers
c. Do fully and clearly disclose all material in the advertisement
d. Do run a ‘sale’ for a long period or repeat it every week
Correct Answer: Do run a ‘sale’ for a long period or repeat it every week
Rationale: Do run a ‘sale’ for a long period or repeat it every week is not on the Do list;, this can be found on the Don’t list.
Relevant section(s) of the textbook: 9.2 Industry Guidelines
The correct answer is: Do run a ‘sale’ for a long period or repeat it every week
Which of the following is not one of the three Government Agencies responsible for enforcement of CASL:
Select one:
a. The CRA
b. The Canadian Radio-television and Telecommunications Commission (CRTC)
c. The Office of the Privacy Commissioner
d. The Competition Bureau
Correct Answer: The CRA
Rationale: The CRA is not one of the three Government Agencies responsible for enforcement of the law.
Relevant section(s) of the textbook: 9.1 Legislation and Regulations
The correct answer is: The CRA
This term refers to any advertisement by the broker or agent in connection with his or her status as a licensee or his or her dealing or trading in mortgages that is published, circulated, or broadcast by any means:
Select one:
a. Marketing
b. Database Marketing
c. Bait and Switch
d. Public Relations Materials
Correct Answer: Public Relations Materials
Rationale: Public Relations Materials refers to any advertisement by the broker or agent in connection with his or her status as a licensee or his or her dealing or trading in mortgages that is published, circulated, or broadcast by any means.
Relevant section(s) of the textbook: 9.1 Legislation and Regulations
The correct answer is: Public Relations Materials
This term refers to providing a consumer with an attractive offer to obtain him or her as a client but being unable to provide the product or service at the indicated price:
Select one:
a. Public Relations Materials
b. Database Marketing
c. Bait and Switch
d. Marketing
Correct Answer: Bait and Switch
Rationale: Bait and Switch means providing a consumer with an attractive offer to obtain him or her as a client but being unable to provide the product or service at the indicated price.
Relevant section(s) of the textbook: 9.1 Legislation and Regulations
The correct answer is: Bait and Switch
This term refers to An endorsement in writing, verbally or electronically by a client:
Select one:
a. Database Marketing
b. Public Relations Materials
c. Testimonials
d. Bait and Switch
Correct Answer: Testimonials
Rationale: Testimonials, endorsements or representations of opinion or preference, must reflect the genuine, reasonably current opinion of the individual(s), group or organization making such representations, and must be based upon adequate information about or experience with the product or service being advertised, and must not otherwise be deceptive.
Relevant section(s) of the textbook: 9.2 Industry Guidelines
The correct answer is: Testimonials
This term refers to rules or standards stating that advertisements must not unfairly discredit, disparage or attack other products, services, advertisements or companies, or exaggerate the nature or importance of competitive differences created:
Select one:
a. Advertising Standards Canada (ASC)
b. The Canadian Code of Advertising Standards
c. PIPEDA
d. Comparative Advertising
Correct Answer: Comparative Advertising
Rationale: Comparative Advertising: Advertisements must not unfairly discredit, disparage or attack other products, services, advertisements or companies, or exaggerate the nature or importance of competitive differences.
Relevant section(s) of the textbook: 9.2 Industry Guidelines
The correct answer is: Comparative Advertising
This term refers to the function of warehousing potential and existing client information in an electronic medium that allows the user to assemble or list these clients in groups that can be marketed to:
Select one:
a. Public Relations Materials
b. Marketing
c. Bait and Switch
d. Database Marketing
Correct Answer: Database Marketing
Rationale: Database Marketing is the function of warehousing potential and existing client information in an electronic medium that allows the user to assemble or list these clients in groups that can be marketed to.
Relevant section(s) of the textbook: 9.3 Key Terms and Definitions
The correct answer is: Database Marketing
