Chapter 9 Flashcards
FOUR MARKET STRUCTURES
- Perfect Competition
- Monopoly
- Monopolistic Competition
- Oligopoly
CONDITIONS REQUIRED FOR PERFECTLY COMPETITIVE MARKETS
- Very large numbers (so each firm has such a miniscule part of the entire market)
- Standardized product (identical and thus perfect substitutes)
- Price-takers (so small they have no influence over the market price)
- Easy entry and exit (no obstacles to entry or to exit the industy)
DEMAND FOR A FIRM IN PERFECT COMPETITION
PERFECTLY ELASTIC DEMAND
* Firm produces as much or as little as they want at the market price (firm cannot obtain higher price by lowering its output, and firm does not need to lower price to sell more)
* individuals firms demand graphs as horizontal line
(market demand graphs as a downward sloping curve)
DEMAND FOR A FIRM IN PERFECT COMPETITION formulas
- average revenue
AR = (TR/Q) = P - total revenue
TR = P x Q - Marginal revenue
MR = change in TR/ change in quantity
DEMAND FOR A FIRM IN PERFECT COMPETITION
- average revenue
AR = (TR/Q) = P - total revenue
TR = P x Q - Marginal revenue
MR = change in TR/ change in quantity
PROFIT MAXIMIZATION IN THE SHORT RUN
-Since a firm in a perfectly competitive market is a price- taker, it cannot maximize profit by changing its price.
-Perfectly competitive firm can maximize its profit (minimize its loss) only by adjusting output
two approaches to porfit maximization in short run
- total revenue - total cost
- marginal revenue = marginal cost
PROFIT MAXIMIZATION IN THE SHORT RUN: MARGINAL-REVENUE–MARGINAL-COST APPROACH
MR=MC RULE
– Firm produces the last unit of output for which MR > MC
– It only applies if MR > AVC
– It applies for all market structures
– It is P=MC under perfect competition
MR=MC RULE
– Firm produces the last unit of output for which MR > MC
– It only applies if MR > AVC
– It applies for all market structures
– It is P=MC under perfect competition
MR=MC RULE
– Firm produces the last unit of output for which MR > MC
– It only applies if MR > AVC
– It applies for all market structures
– It is P=MC under perfect competition
LOSS MINIMIZATION IN THE SHORT RUN: MARGINAL-REVENUE–MARGINAL-COST APPROACH
LOSS-MINIMIZING CASE
Still produce because P > minAVC
– This loss is less than FC
– Losses at a minimum where MR=MC
The profit-seeking producer should always compare MR (or price under perfect competition) with the rising portion of the MC curve.
MARGINAL COST AND SHORT-RUN SUPPLY
Firm’s short-run supply curve is the portion of its MC
curve above minimum AVC
– Firm will not produce at prices below its minimum AVC – Quantity supplied increases as price increases
– Economic profit is higher at higher prices
– The P=MC rule is the key
MARGINAL COST AND SHORT-RUN SUPPLY
Firm’s short-run supply curve is the portion of its MC
curve above minimum AVC
– Firm will not produce at prices below its minimum AVC – Quantity supplied increases as price increases
– Economic profit is higher at higher prices
– The P=MC rule is the key
DIMINISHING RETURNS, PRODUCTION COSTS, AND
PRODUCT SUPPLY
* Supply curve shifts:
– A wage increase shifts the supply curve upward and to the
left (decreasing in supply)
– Technological progress would shift the supply curve downward to the right (increasing in supply)