Chapter 8.1, 8.2: Perfect Competition Flashcards
Conditions of Perfect Competition
- Many small firms and customers.
- Identical products.
- Price takers.
- No barriers to entry.
- Efficient (no DWL).
Price taker
A firm in perfect competition that must take the prevailing market price as is (the firm cannot charge consumers more or less than market price).
Profit formula
=total revenue-total cost=(price)(quantity produced)-(average total cost)(quantity produced)
Calculating the Highest Profit: Compare Total Revenue and Total Cost
The maximum profit at the quantity where the difference between total revenue and total cost is largest. (where profit is highest).
See fig. 8.1
Calculating the Highest Profit: Compare marginal revenue and marginal costs
The profit-maximising choice will occur at output level where MC=MR or MC<MR (where gap is smallest). Firms will not produce beyond this point.
See fig. 8.2
Marginal revenue
the additional revenue gained from selling one more unit AKA the market price.
Marginal cost
The cost per additional unit sold = change in TC divided by change in quantity.
*
Does MR = MC guarantee actual economic profit?
Whether a firm is profitable depends on the relationship between ATC and price, the profit margin.
* Price > ATC; Firm earns an economic profit
* Price = ATC; Firm earns zero economic profit
* Price < ATC; Firm earns a loss
See fig. 8.4, learn to calculate TR, TC, and profit.
Perfectly competitive market vs individual firm’s supply and demand
- For one firm’s demand graph is horizontal, also equal to price line.
- Supply curve for a perfectly competitive firm is the portion of its MC curve that lies above the AVC curve
- But market demand is downward sloping curve.
see fig. 8.3 and 8.7
Identify the areas of MC curve
See fig. 8.6
Break-Even Point
see MC = MR
Where MC crosses AC. If:
* If firm is operating where price > break-even point, then price > AC and the firm is earning economic profits.
if price = break even point, firm is earning zero economic profits.
Shut down rules
Compare Price and AVC.
If:
* Price (revenue) < minimum AVC, then firm shuts down.
* Price (revenue) > minimum AVC, then firm can cover variable coss and stays in business in the short run.
Compare loss and FC. Which one is preferable?
If:
* Loss > fixed costs, firm shuts down.
* Loss < fixed costs, firm stays open in short run.