Chapter 8 Vocab

Question 1

Questionnaire

Answer 1

A formal framework consisting of a set of questions and scales designed to generate primary raw data.

Question 2

What are the 7 Steps in Questionnaire Design?

Answer 2

1. Confirm Research Objectives
2. Select Appropriate Data Collection Method
3. Develop Questions and Scaling
4. Determine Layout + Evaluate Questionnaire
5. Obtain Initial Client Approval
6. Pretest, Revise, and Finalize Questionnaire
7. Implement the Survey

Question 3

Unstructured Questions

Answer 3

Open-ended questions formatted to allow respondents to reply in their own words.

Question 4

Structured Questions

Answer 4

Close-ended questions that require the respondent to choose from a predetermined set of responses or scale points.

Question 5

Sensitive Questions

Answer 5

Include income, sexual beliefs or behaviors, and so forth that respondents are likely to respond to incorrectly.

Question 6

Bad Questions

Answer 6

Any questions that prevent or distort fundamental communication between the researcher and the respondents.

Question 7

Skip Questions

Answer 7

Used if the next questions (or set of questions) should be responded to by only respondents who meet a previous condition.

Question 8

Introductory Section

Answer 8

Gives the respondent an overview of the research.

Question 9

Screening Questions, Screeners, Filter Questions

Answer 9

Used in most questionnaires, their purpose is to identify qualified prospective respondents and prevent unqualified respondents from being included in the study.

Question 10

Response Order Bias

Answer 10

Occurs when the order of the questions, or the closed-end responses to a particular question, influences the answer given.

Question 11

Common Methods Variance

Answer 11

A biased variance that results from the measurement method used in a questionnaire.

Question 12

Cover Letter

Answer 12

A separate written communication to a prospective respondent designed to enhance that person’s willingness to complete and return the survey in a timely manner.

Question 13

Supervisor Instruction Form

Answer 13

A form that serves as a blueprint for training people on how to execute the interview process in a standard fashion.

Question 14

Interviewer Instructions

Answer 14

Used to train interviewers on how to select prospective respondents, screen them for eligibility, and conduct the actual interview.

Question 15

Quotas

Answer 15

A tracking system that collects data form respondents and helps ensure that subgroups are represented in the sample as specified.

Question 16

Call Records

Answer 16

A recording document that gathers basic summary information about a interviewer’s performance efficiency.