CHAPTER 8 - PROMOTION STRATEGIES

Question 1

— refer to the techniques
and tactics businesses use to increase
awareness, interest, and sales of their products or services.
— are an essential part of a company’s marketing mix, aiming to influence consumer behavior, build brand loyalty, and drive revenue growth.

Answer 1

PROMOTION STRATEGIES

Question 2

— refer to the techniques
and tactics businesses use to increase
awareness, interest, and sales of their products or services.
— are an essential part of a company’s marketing mix, aiming to influence consumer behavior, build brand loyalty, and drive revenue growth.

Answer 2

PROMOTION STRATEGIES

Question 3

Paid promotion with a known sponsor that can get to many people at one time and can be done in many times.

Answer 3

ADVERTISING

Question 4

Short-term incentives or offers aimed at encouraging immediate sales or
customer action.

Answer 4

SALESPROMOTIONS

Question 5

Strategies to manage
the brand’s reputation and create
positive relationships with the public, media, and other stakeholders.

Answer 5

PUBLIC RELATIONS (PR)

Question 6

Direct interaction
between a sales representative and a potential buyer to persuade them to purchase a product or service.

Answer 6

PERSONAL SELLING

Question 7

Using platforms like Facebook, Instagram, Twitter, or LinkedIn to
engage with consumers, promote products, and build brand presence.

Answer 7

SOCIAL MEDIA MARKETING

Question 8

Creating and sharing valuable content that attracts and retains customers, often leading to conversion and loyalty.

Answer 8

CONTENT MARKETING

Question 9

Directly communicating with potential customers through non-personalized means to encourage immediate
responses or sales.

Answer 9

DIRECT MARKETING

Question 10

Rewarding customers for repeat business or engagement, fostering long-term customer relationships.

Answer 10

LOYALTY PROGRAMS

Question 11

Unconventional, low-cost marketing tactics that aim to surprise and
engage customers in creative ways.

Answer 11

GUERRILLA MARKETING

Question 12

Partnering with influencers (individuals with large followings) to promote products or services.

Answer 12

INFLUENCER MARKETING

Question 13

Using events or sponsorships to increase brand visibility and interact directly with potential customers.

Answer 13

EVENT MARKETING AND SPONSORSHIP

Question 14

Encouraging customers to share positive experiences with their network, often
organically.

Answer 14

WORD OF MOUTH MARKETING (WOM)