chapter 8 - profit maximisation and shutdown condition Flashcards
1
Q
total revenue formula
A
TR = P X Q
2
Q
average revenue formula
A
AR = TR/Q
3
Q
marginal revenue formula
A
change in TR / change in Q
4
Q
profit
A
TR - TC = (P x Q) - (ATC x Q)
5
Q
method 1
A
TR - TC
profit maximising output is where TR - TC is at a maximum (distance between TR and TC curve is the greatest)
6
Q
profit
A
TR - TC = P x Q - (ATC x Q)
Economic profit (+ve profit)
normal profit (zero profit)
losses (-ve profit)
7
Q
method 2
A
MR = MC
profit maximising output
MR > MC (inc output, inc profit. firm inc output)
MR = MC (profit maximising/loss minimising output lvl)
MR < MC (inc output, dec profit. firm dec output)