Chapter 8: Intellectual Property Rights Flashcards
Intellectual Property
property formed from intellectual, creative processes.
“product of one’s mind.”
Trademark
word, symbol, sound used to…
1) identify manufacturer of a product
2) distinguish the product from all other products.
Lanham Act of 1946
protected manufactures from losing business to rival companies with similar (hard-to-distinguish) trademarks.
(Prime Hydrate v. Slime Hydrate)
Trademark Dilution
unauthorized usage of a famous/distinct ‘mark’ that…
1) impairs the mark’s distinctiveness
2) harm’s mark’s reputation.
4 Criterion for Trademark Dilution
1) Plaintiff owns distinctive mark.
2) Defendant’s usage of their own mark IN COMMERCE diluted the famous mark.
3) Similarities between defendant’s mark and famous mark create ‘Association Between the Marks’
4) Defendant’s mark impairs distinctiveness of famous mark OR harms reputation of famous mark.
A mark need not be ______________ to constitute _____________ ___________. The mark used by the defendant could be ___________, and still detract ___________ from the ____________ mark.
identical; trademark dilution; similar; value; famous
Usually, ______________ marks cause _____________ marks to lose value (more so than the unauthorized usage of an ___________ mark), especially when the products sold under the ____________ mark are in the same ____________ as those sold under the ______________ mark.
similar; famous; identical; similar; market; famous
®
(Registrant’s) indication that a trademark has been registered.
Infringment of Trademark
when “another” uses part or the entirety of someone’s trademark intentionally or unintentionally.
Legal remedies for ______________ on one’s trademark include recovering _____________ damages, ___________ the ___________ gained from the good or service under the trademark, ____________ of any product bearing unauthorized trademark (name, logo etc…), and recovery of ___________’s fees.
infringement; actual; profits; infringer; destruction; attorney’s
Strong Mark
Recieve automatic protection (under Lanham Act) because they identify the product’s source instead of the product itself.
Two Types of Strong Marks
Fanciful & Arbitrary Marks
Fanciful Trademark
oftentimes includes made-up words
(i.e. Google, Xerox)
Arbitrary Trademark
words / phrases with no commonly understood connection to product.
(i.e. “Dawn” [for soap], “Dutch Boy” [for paint], “PINK” [for clothing line])
Suggestive Trademark
Says something about product’s nature w/o describing it directly.
(i.e. “Dairy Queen” entails something about dairy and their product without directly stating it’s ice-cream.)
Descriptive Terms
- Geographic terms, and personal names
- Don’t recieve protection (under Lanham Act) until it has a secondary meaning.
Generic Terms
- Refer to a class of things (i.e. Bread, Cereal, computer etc..)
- Don’t recieve protection (under Lanham Act)
(i.e. Whole Wheat Bread, Corn Flakes).
Service Marks
Trademarks that distinguish between services (instead of products) of a person / company from another.
(logos for airlines, Spirits v. Southwest v. United Arab Emirates)
Certification Mark
Trademark used by one or more persons, to certify regions, tools, processes of manufacturing, quality of goods or services.
(e.g. Sanitation codes for resturants / labs)