Chapter 8 Forecasting Flashcards
What is the process of predicting future events
Forecasting
What is the process of selecting actions in anticipation of the forecast ( is made in response to the forecast)
Planning
What 4 departments are impacted by forecasting?
Marketing
Finance
Operations
Sourcing
What department relies on forecasts to develop estimates of demand and future sales?
Marketing
What departments relies on forecasts to assess financial performance and capital investment needs, predict stock prices and investment portfolio returns, and set budgets
Financing
What department relies on forecasts to make purchasing decisions and select suppliers
Sourcing
T/F- Proper planning for the future starts with a forecast
True
What are the 2 impacts of forecasting on supply chain management
1) Independent forecasting by supply chain members result in the bullwhip effect
2) Leads to mismatch b/w supply and demand throughout supply chain
What are the principles of forecasting?
1) Forecasts are rarely perfect
2) Aggregate forecasts are more accurate (forecast will be more accurate if forecasting enrollment for all LOGT classes vs. each individual LOGT course)
3) Forecasts are more accurate in shorter horizons
What are the two types of forecast methods?
1) Qualitative
2) Quantitative
What does qualitative mean?
based off judgement or subjective opinions not facts
What does quantitative mean?
basing decisions off of calculations and data
T/F- Forecasting drives all other business decisions
True
Planning involves what 3 decisions?
1) Scheduling existing resources
2) Determining Future Needs
3) Acquiring new resources
Why do firms confuse forecasting and planning?
Because firms can impact their own demand
( this is referred to as demand management)
How can firms impact their own demand?
By offering incentives, discounts, and promotional ads
The process of influencing demand is known as
Demand Management
What department is responsible for linking the organization to its customers
Marketing
What department organizes the transformation of raw materials into finished products and services
Operations
What is the department responsible for linking the organization to its suppliers
Sourcing
What department am I describing based off their jobs?
- Balancing inventory across the network
- Optimizing transportation
-Customer service metrics
Logistics
What department am I describing based off their jobs?
- Setting budgets
Finance
What department am I describing based off their jobs?
- makes purchasing decisions
- selects suppliers
Sourcing
What department am I describing based off their jobs?
- estimating demand
- future trends
Marketing
What department am I describing based off their jobs?
- capacity planning
- scheduling
-inventory levels
Operations
What kind of methods are useful when identifying customer buying patterns, expectations, and estimating sales of new products?
Qualitative
What are the 3 qualitative forecasting methods?
- Executive Opinion
- Market Research
- Delphi Method
A group decision making process, subject to bias is known as
Executive Opinion
Surveys and interviews used to collect preferences is known as
Market Research
A consensus is developed from anonymously contributed expert information is known as
The Delphi Method