CHAPTER 8: BUSINESS COMMUNICATION Flashcards
- The transmission of ideas, information, direction, or criticism to an organization or enterprise.
BUSINESS COMMUNICATION
IMPORTANCE OF BUSINESS COMMUNICATION:
- Movement of Information
- Efficient and Smooth Running of Enterprise
- Promotion of Management Efficiency
- Proper Planning
- Basis of Decision-Making
- Basis of Co-Operation
- Means of Coordination
- Job Satisfaction
- Establishment of Public Relations
- Establishment of Effective Leadership
- Assisting Motivation
- Accomplishment of Goals
- Industrial Peace
Communication helps to move information from one place to another and from one person to another. It develops a chain of understanding among the workers of different levels in a business enterprise.
Movement of Information
- entirely depends upon the effectiveness of the system of communication.
- provides the basis of direction and actuates people to action in accordance with the desires of the management authority
Efficient and Smooth Running of Enterprise
According to G. R. Terry: “Communication serves as the __________ the smooth operation of the management process.”
lubricant fostering
Communication encircles all the functions of business management. So, without it, no function of business management can proceed towards its desired goal. It is the tool of managerial efficiency.
Promotion of Management Efficiency
The _______ depends upon getting things done through other people by making them know and understand what the manager wants them to do. It is the work of communication to keep the employees informed of everything necessary for smooth work performance.
managerial efficiency
- Communication is very helpful in planning the activities of business. It provides the managers information and ideas necessary for sound planning
Proper Planning:
According to Theo Haimann “Only through good communication can company policies and practices be formulated and administered.”
true
- Communication helps the managers to take essential decisions and conduct vital operations. The quality of decisions made in an organization entirely depends on the volume and quality of information available to the management authority. In the absence of effective communication, it may not be possible for top management personnel to come in closer contact with their subordinates.
Basis of Decision-Making:
_____ of information creates suspicion among the workers and separates them. ________ of the common problems unites them for showing a better record of their performance.
Secrecy; Understanding
By promoting mutual understanding and meeting of minds, communication paves the way for co-operation. Communication creates condition for mental acceptance of the work before its actual performance. This mental acceptance is the will- to-do before actually doing it.
Basis of Co-Operation
Communication involves understanding and willing acceptance of orders and instructions and acts as the basis for individual and ___________.
co-operative efforts
Co-ordination implies orderly group efforts to provide unity of action. This unity of action is the result of team work which, in turn, depends, to a great extent, upon clear understanding of the organizational goals, the mode of their achievement and situation of the work. The function of the business communication is to get the workers fully informed of everything relating to the work and bring a perfectly tuned harmony in their work.
Means of Coordination
Proper communication system enables the subordinates to bring to the notice of the managers their viewpoints, grievances and troubles. This facility raises the morale of the workers and, ultimately, leads to job satisfaction for high performance.
true
Proper communication system extends mutual trust and faith. It thus creates confidence in the ability of their manager, promotes their loyalty to the enterprise and stimulates their job interest.
Job Satisfaction
A business enterprise comes into contact with several social groups, e.g., customers, investors, trade unions, government and the local community. It must maintain cordial relations with each of these groups to develop a favorable image. It must continuously strive to convince the public in general that its actions are taken in the interest of the society. No public relation can be established without communication.
Establishment of Public Relations
_________ is established through communication. The ideas, orders, instructions, direction, etc., of the leader or manager is transmitted to the subordinate employees through communication.
Effective leadership
The manager can influence them and create a healthy relation by wiping out misunderstanding and distrust between management authority and subordinates through communication.
Establishment of Effective Leadership
