Chapter 8: An Introduction to Marketing Wine

Question 1

Define marketing

Answer 1

The management process which is responsible for identifying, anticipating, and satisfying consumer requirements profitably.

Question 2

Creating and implementing the marketing strategy consists of what 5 stages?

Answer 2

1. Identifying the product/brand to be marketed
2. Identifying the target market
3. Setting the objectives of the marketing strategy.
4. Devising the marketing strategy (the “marketing mix”)
5. Implementing and monitoring the marketing strategy.

*this is not necessarily a linear process