Chapter 8 Flashcards
Antecedent state
Include the situation, what the product is used for, experiences of time, mood, and shopping concentration
Situational Influences
Can be behavioural and perceptual
Perceptual Influences
Include what one is trying to achieve with the purchase , whether one is rushed for time, in a good or bad mood.
Behavioural influences
Physical nature of the store, how and where items are displayed in the store.
Temporal bias
When one is full, one thinks one will never be hungry. when one is hungry one thinks one will never be full.
Other - total ratio
Number of people in an in-group vs. outgroup
Space bubble
The amount of space we feel comfortable with when engaging with people.
Evaluation apprehension
We are anxious about being evaluated and this effects our behaviour.
Atmospherics
The atmosphere of the store. EX the conscious design of the store to increase purchases.
Why is timelessness important to marketers?
It helps consumers spend more time in stores.
Timelessness + challenge =
Flow state
Can mood shape ones shopping experience?
Yes
Functions of shopping
Role playing, diversion, self gratification, learning new trends, physical activities, sensory stimulation, social experiences in the home, communicating with others, peer group attraction, status & authority, enjoyment.
Economic shopper
Needed items only
Personalizing shopper
Satisfies social needs by shopping
Ethical shopper
shopping at local stores or stores they know
Apathetic shopper
Hates shopping, sees it as a chore
Point of purchase stimuli
Mechanism used by retailers to grab consumers attention and get them to buy
