chapter 8 Flashcards

1
Q

Social Computing

A

A type of information technology (IT) that combine social behavior and information systems to create value

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2
Q

Web 2.0

A

a loose collection of information technologies and application, plus the website that uses them

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3
Q

AJAX

A

is a web development technique that enables users to reload portions of Web pages with fresh data instead of having to reload the entire Web page

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4
Q

Tag

A

a keyword or term describing a piece of information

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5
Q

Really Simple Syndication

A

allows you to receive the information you want without having to surf the web

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6
Q

Web Blog

A

a short personal website open to the public creator express his/her personal feelings

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7
Q

Blogosphere

A

term for millions of blogs on web

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8
Q

Social Network

A

Social structure composed of individuals, groups, or organizations linked by values, visions, ideas, financial exchange, friendship, kinship, conflict or trade.

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9
Q

Social networking

A

refers to activities performed using social software tools or social networking features.

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10
Q

Social Capital

A

the numbers of connections a person has within and between social networks.

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11
Q

Mash up

A

a web site that takes different content from number of other web sires and mixes them together to create a new kind of content.
Example Craigslist apts. all over the US

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12
Q

Social Commerce

A

delivery of electronic commerce activities and transactions through social computing.

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13
Q

Social Shopping

A

a method of electronic commerce that takes all of the key aspects of social networking

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14
Q

Group Shopping

A

offers major discounts or special deals during a short time frame.

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15
Q

Shopping Clubs

A

host sales for their members for a few days and usually features luxury brands at heavily discounted prices.

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16
Q

Social Markets

A

helps members market their own creations.

17
Q

collaborative consumptions

A

peer to peer sharing or renting

18
Q

Social advertising

A

advertising formats that make use of social context of the user viewing the ad

19
Q

Viral Marketing

A

word of mouth advertising lends itself to especially well to social networking

20
Q

Conversational marketing

A

utilizing social computing tools to obtain feedback from customers.

21
Q

social intelligence

A

monitoring, collection and analysis of socially generated data and resultant strategic decisions are combined.