Chapter 8

Question 1

Using product placement

Answer 1

Movie products are promoted before movie is released and can make 175-200 million if done right

Question 2

Movie revenue source

Answer 2

• domestic box office
• network television
• international distribution rights
• home video
• paper view rights
• book rights
• toys and clothes
• product placement
• premium cable channel rights

Question 3

Failure of code

Answer 3

1960: movie is produced without code approval

Question 4

Birth of production code

Answer 4

Strict on sex, profanity, and violence

Attempting to avoid local censorship

Question 5

What was the hays code

Answer 5

Birth of production code

Question 6

What makes a movie profitable

Answer 6

A small budget

A clear target audience

Have a modest box office

Make a great return on investment

High school musical 3, paranormal activity

Question 7

When was the rise of digital production and projection

Answer 7

The blockbuster era

Question 8

1990 home video

Answer 8

Becomes as important as theatrical release

Question 9

Gone with the wind

Answer 9

Sold the most tickets in 1939

Question 10

Jaws did what

Answer 10

Succession of big budget films with very wide release

Question 11

1975: jaws creates

Answer 11

The summer blockbuster

Question 12

Hollywoods way of bringing in customers

Answer 12

Over the top movie sets

3D movies

Larger better theaters

Color

Question 13

Hollywood initially refused to do what?

Answer 13

Sell old movies to tv

Question 14

When’s did movie ticket sales peak

Answer 14

1946- 80 million tickets per week

By 1953 it dropped to 46 million per week

Question 15

How many people were blacklisted by 1953?

Answer 15

324 people

Question 16

United States vs. Paramount

Answer 16

Supreme Court ended the studios hold over the industry

Question 17

What did sound do for film

Answer 17

Made musicals possible

Performances improved

Made productions more complicated and expensive

Everyone had to upgrade their theaters

Question 18

The Jazz singer

Answer 18

Sound and speaking scenes

Question 19

Don Juan

Answer 19

Synchronized sound

Question 20

Ancillary or secondary markets

Answer 20

Movie revenue sources other than the domestic box office. Foreign box office, video rights, tv rights, tie ins, product placement

Question 21

Was block bookings a good thing

Answer 21

No

Question 22

What did movie stars work for

Answer 22

The studios director

Question 23

Production code

Answer 23

Industry imposed rules that controlled the content of movies

Question 24

Thomas Edison formed what

Answer 24

Motion picture patents company “the trust”

Question 25

D. W. Griffith

Answer 25

Created feature length film

Movie intolerance required outstanding funding

Question 26

Why were people scared of the great train

Answer 26

Thought it would influence train robberies

Question 27

Blockbuster era

Answer 27

Movie studios make expensive movies, large predefined audience

Question 28

Edwin s porter

Answer 28

Directed the great train robbery

12 different screens

Question 29

Multiplex

Answer 29

Group of movie theaters, 3 - 20 screens

Question 30

Blacklist

Answer 30

Group of people banned from working in the movie industry

Question 31

Lumiere brothers invented what?

Answer 31

Portable movie camera and projector

Question 32

Thomas Edison did what

Answer 32

Opened first kinetoscope parlor

Question 33

Hollywood ten

Answer 33

Group of ten writers and directors who refused to testify before the HUAC about political activities. These people were among the first to blacklisted

Question 34

Eadweard Maybridge

Answer 34

Racehorse experiment in 1877

Question 35

House unamerican activities committee

Answer 35

Congressional committee chaired by Parnell Thomas

Question 36

Talkie

Answer 36

A movie with synchronized sound

Quickly replaced silent films

Question 37

Synchronized soundtrack

Answer 37

Sound effects, music, and voices synchronized with the moving images in a movie

Question 38

Block booking

Answer 38

Selling all movies to a theater in a set

Violates anti trust laws

Question 39

Studio system

Answer 39

A factory like way of prodding films. Almost had total control of the distribution system

Question 40

Feature length film

Answer 40

A theatrical movie that runs more than one hour

Question 41

Kinetoscope

Answer 41

An early peep show like movie projection system developed by Thomas Edison that could be used only by an individual viewer

Question 42

Movies and the long tail

Answer 42

• online promotion

- examples, Netflix, redbox, on demand