Chapter 8 Flashcards
PROMOTION STRATEGIES
refer to the
techniques and tactics businesses use
to increase awareness, interest, and sales
of their products or services.
Promotion strategy
are an essential part of a
company’s marketing mix, aiming to influence
consumer behavior, build brand loyalty, and drive
revenue growth.
Promotion strategy
Paid promotion with a known sponsor that can get
to many people at one time and can be done in
many times.
Television and Radio Ads, Print Media (Newspapers, Magazines),
Online Ads (Google Ads, Social Media Ads), Billboards and Outdoor
Ads are some ways to promote products through mass media
advertising.
ADVERTISING
Short-term incentives or offers aimed at encouraging immediate sales or
customer action.
Example:
Discounts or Price Reductions (50% off)
Coupons and Vouchers (Save 50 on your next purchase)
Buy One, Get One Free (BOGO) deals
Contests and Sweepstakes (Win a free trip)
Free Samples (sampling food in a store)
Flash Sales (limited-time offers online)
SALES PROMOTIONS
Strategies to manage the brand’s reputation and create positive
relationships with the public, media, and other stakeholders.
Example:
Press Releases announcing new products, partnerships, or events.
Event Sponsorship (sponsoring a charity event or sports team).
Media Coverage through news outlets or influencer collaborations.
Crisis Management to protect brand reputation.
PUBLIC RELATIONS(PR)
Direct interaction between a sales representative and a potential
buyer to persuade them to purchase a product or service.
Example:
Sales Presentations to showcase a product’s benefits.
Customer Meetings or Calls to answer questions and close sales.
Trade Shows or exhibitions where sales reps interact with potential
customers.
PERSONAL SELLING
Using platforms like Facebook, Instagram, Twitter, or LinkedIn to
engage with consumers, promote products, and build brand
presence.
Example:
Organic Posts like photos, videos, and stories.
Paid Social Ads targeting specific demographics or behaviors.
Influencer Collaborations to leverage their audience.
Social Media Contests to encourage user participation.
SOCIAL MEDIA MARKETING
Creating and sharing valuable content that attracts and
retains customers, often leading to conversion and loyalty.
Example:
Blogs providing expert insights or product information.
Videos showcasing product use or providing tutorials.
E-books offering in-depth guides or industry knowledge.
Podcasts discussing topics relevant to the brand’s target
audience.
CONTENT MARKETING
Directly communicating with potential customers through
non-personalized means to encourage immediate
responses or sales.
Example:
Email Marketing (newsletters, special offers).
Telemarketing calls or SMS messages.
Direct Mail like brochures, catalogs, or postcards.
DIRECT MARKETING
Rewarding customers for repeat business or engagement,
fostering long-term customer relationships.
Example:
Point Systems where customers earn points with every
purchase
VIP or Membership Programs offering exclusive benefits.
Referral Programs rewarding customers for bringing in new
customers.
LOYALTY PROGRAMS
Unconventional, low-cost marketing tactics that aim to
surprise and engage customers in creative ways.
Example:
Flash Mobs or unexpected events in public spaces.
Street Art or graffiti advertising.
Viral Campaigns humor or shock value to spread quickly
on social media.
GUERRILLA MARKETING
Partnering with influencers (individuals with large
followings) to promote products or services.
Example:
Product Reviews or sponsored content shared by
influencers.
Brand Ambassadorships where influencers promote a
brand over a longer period.
INFLUENCER MARKETING
Using events or sponsorships to increase brand visibility and
interact directly with potential customers.
Example:
Sponsoring Events like sports tournaments, festivals, or
events.
Hosting Webinars or product launch events.
Trade Shows and Exhibitions where businesses showcase
their products.
EVENT MARKETING AND SPONSORSHIP
Encouraging customers to share positive experiences
with their network, often organically.
Example:
Referral Programs incentivizing customers to refer friends.
Online Reviews and Testimonials on websites or social
media.
WORD OF MOUTH MARKETING(WOM)
