Chapter 8 Flashcards
the division of a total Market into smaller focused manageable and specialized subsets, to experience an increase in marketing efficiency and lower costs
Niche marketing
a type of bar code that consists of black modules (square dots) arranged in a square grid on a white background, which can be read by an Imaging device, such as a camera and processed until the image can be appropriately interpreted
Quick Response Code (QR code)
the most often visited social networking site on the internet
a name, your name, term, logo, or design that identifies you and your particular service that differentiates you from other competitors
brand
paid promotion to encourage the identifying of your service to help persuade your buyers or sellers to talk to you and discuss how you can help them solve their real estate desires
advertising
a form of unpaid placement of information that promotes of broker, brokerage, or salesperson
publicity
most home buyers now use this function on their smartphone, tablet, or computer before contacting a realtor
search online
one of the top three real estate search engines in the country, the site has data on over 100 million homes across the United States, featuring homes currently for sale, giving value estimates of homes, aerial views of homes, and prices of comparable homes in the area
zillow.com
the popular Real Estate website for residential home buyers, sellers, renters, and real estate professionals that list properties for sale or rent in offers Community insight, according to the zip codes or cities, and encourage is advertising for real estate agents to look up their local area on this website. No other agents May advertise on that zip code through this website.
trulia.com
homes for sale on this site spend thousands of cities and towns across the u.s. and Canada. Real estate listings represent over 800 mls’s so you get the most accurate and reliable information possible. To find condos, Townhomes, single-family homes, or land, the user can simply use the property search function. Data is controlled by NAR
realtor.com
the realtor trade group that represents California and supplies zipforms to assist in filling out most contracts and disclosures
car.org
50% of the people in the US use this mobile device
smartphones
what percentage of people in the US shopping for homes search online
over 90%
a machine to person communication that notifies you and / or your client when a property that meets your client’s specifications is posted on the MLS
MLS Auto email alerts notification
the commissioner of real estate has advised agents and the consumers to be aware of these tricks used by individuals to rent properties they do not own or manage
online rental scams
