Chapter 7.1 and 7.2 Flashcards
Market Power and Market Failure
What is a firm?
A firm is an organization that employs factors of production to produce and sell a good or a service.
Market Power and Market Failure
What is an industry?
A group of one or more firms producing identical or similar goods or services
Market Power and Market Failure
What is market power?
Extent to which each individual firm in the industry is able to control the price at which it sells its product
Market Power and Market Failure
How does market power relate to market failure?
The greater the market power, the greater the allocative inefficiency.
Types of Market Structures
What are the different types of market structures?
-Perefect competition
-Monopoly
-Monopolistic competition
-Oligopoly
Characteristics of Market Structures
What are the market structures characterized by?
-Number of firms in industry
-Product differentiation
-Barriers of entry
Revenue
What is revenue?
Revenues are the payments firms receive when they sell the goods and services they produce over a given time period
Revenue
What is the firm’s total revenue (TR)?
The firm’s total revenue (TR) is obtained by multiplying the price at which a good is sold (p) by the number of units of the good sold (q): TR = P × Q
Revenue
What is the firm’s average revenue (AR)?
The firm’s average revenue (AR) is revenue per unit of output sold: AR = TR/Q = P x Q/Q = P
Revenue
What is the firm’s marginal revenue (MR)?
The firm’s marginal revenue (MR) is the additional revenue arising from the sale of an additional unit of output: MR = Δ TR/Δ Q
Revenue When Firms Have Some Control Over Price
What does the firm gain from having control over the price?
The price at which good is sold changes
Revenue When Price Falls as Output Increases
What should a firm do to increase revenue if good is elastic?
Lower price
Revenue When Price Falls as Output Increases
What should a firm do to increase revenue if good is inelastic?
Raise the price
Revenue When Price Falls as Output Increases
What should a firm do to increase revenue if good is unitary elastic?
The price is unchanged
The Short Run and The Long Run
What is the short run?
The period of time in which at least one factor of production is fixed and cannot be changed by the firm
The Short Run and The Long Run
What is the long run?
The period of time in which all factors of production are variable