Chapter 7: Vocabulary

Question 1

high-tech politics

Answer 1

politics increasingly shaped by technology

Question 2

mass media

Answer 2

TV, radio, newspapers, the internet, and other means of popular communication.

Question 3

media events

Answer 3

events purposely staged for media.

Question 4

press conference

Answer 4

meetings of public officials with reporters

Question 5

investigative journalism

Answer 5

use of in-depth reporting to unearth scandals, scams, and schemes.

Question 6

print media

Answer 6

newspapers and magazines

Question 7

broadcast media

Answer 7

TV and radio

Question 8

narrowcasting

Answer 8

media programming on cable TV or the internet that is focused on one topic and aimed at a particular audience

Question 9

chains

Answer 9

newspapers published by massive media conglomerates that account for over four-fifths of the nation’s daily newspaper circulation

Question 10

beats

Answer 10

specific locations from which news frequently emanates.

Question 11

trial balloons

Answer 11

intentional news leak for the purpose of assessing the political reaction

Question 12

sound bites

Answer 12

short video clips of approximately 15 seconds

Question 13

talking head

Answer 13

shot of a person’s face talking directly to the camera.

Question 14

policy agenda

Answer 14

issues that attract the serious attention of public officials and others involved in politics.

Question 15

policy entrepreneurs

Answer 15

people who invest their political “capital” in an issue