Chapter 7: Survey Research Flashcards
Survey Research
Research in which information is collected from a sample of individuals through their responses to a set of standardized questions
Ominbus Survey
A survey that covers a range of topics of interest to different social scientists
Double negative
A question or statement that contains two negatives, which can muddy the meaning of the question
Double-barreled question
A single survey question that actually asks two questions but allows only one answer
Filter question
A survey question used to identify a subset of respondents who thena re asked other questions
Skip pattern
The unique combination of questions created in a survey by filter questions and contingent questions
Contingent question
A question that is asked of only a subset of survey respondents
Floaters
Survey respondents who provide an opinion on a topic in response to a close-ended question that does not include a “Don’t know” option but who will choose “Don’t know” if it is available
Fence-sitters
Survey respondents who seem themselvse as being neutral on an issue and choose a middle (neutral) response that is offered
Questionnaire
A survey instrument containing the questions in self-administered survey
Interview schedule
A survey instrument containing the questions asked by the interviewer in an in-person or phone survey
Cognitive interview
A technique for evaluating questions in which researchers ask people test questions, and then probe with follow-up questions to learn how they understood the question and what their answers mean
Interpretive questions
Questions included in a questionnaire or interview schedule to help explain answers to other important questions
Context effects
In survey research, refers to the influence that earlier questions may have on how subsequent questions are answered
Mailed (self-administered) survey
A survey involving a mailed questionnaire to be completed by a respondent
Cover letter
The letter sent witha mailed questionnaire that explains the survey’s purpose and auspices and encourages the respondent to participate
Group-administered survey
A survey that is completed by individual respondents who are assembled in a group
Phone survey
A suvey in which interviewers question respondents over the phone and record their answers
Interactive voice response (IVR)
A suvey in which respondents receive automated calls and answer questions by pressing numbers on their touch-tone phones or speaking numbers that are interpreted by computerized voice recognition software
In-person interview
A suvey in which an interviewer questions responsdents face-toface and records their answers
Computer-assisted personal interiew (CAPI)
A personal interview in which the laptop computer is used to display interview questions and to process responses that the interviewer types in, as we as to check that these responses fal; within the allowed ranges.
Electronic survey
A survey that is sent and answered by computer, either through e-mail or on the web
E-mail survey
A survey that is sent and answered through e-mail
Web survey
A survey that is accessed and responsed to on the World Wide Web.
Anonymity
Provided by research in which no identifying information is recorded that could be used to link resopondents to their answersl
