Chapter 7: Servicing Listing Flashcards
What is the primary criticism that sellers have about their agents?
Lack of communication.
When you meet with your sellers after you obtain the listing, what is one of the first things you should share with them to get them involved in the process?
It’s important and helpful to give the sellers written homeowner tips for improving the cosmetic aspects of both the interior and exterior of their property.
What kinds of things should you include in a weekly activity report?
Number of inquiries on the property that week
Number of showings
Advertising done that week
Open houses held
Number of open house visitors
Comments made by other agents or prospective buyers
How can you prepare your sellers for receiving offers?
Share a blank copy of the purchase agreement with them and go over each of the paragraphs on the form. Also talk to them about the possibility of getting a quick offer and the consequences that could result from the tendency to reject such an offer.
Name four traditional marketing tools that you should use with every listing you get.
For Sale sign Photos Classified ads Fliers Lockboxes and MLS listings are also critical, but can only be used with seller permission.
What are some important tips for home tours?
Sellers should not be at home.
Have some light refreshments for the agents.
Play soft mood music.
Give each agent a property flier.
Have agents fill out a short evaluation of the home.
In addition to agent and MLS home tours, what are some other ancillary tools you can use?
Neighborhood canvass letter
Agent open house
Public open house
What should you keep in mind when developing your marketing plans?
Each plan should be client-specific - that is, have some standard tasks, but also some activities that are customized to the particular sellers.
If there is no interest in the property on a given week, the agent should:
Skip the activity report for that week.
Share that information with the sellers.
Tell the sellers you expect an offer to be coming soon.
Tell the sellers it’s time to reevaluate the price.
Share that information with the sellers.
Which of these marketing tools is not considered a traditional tool?
Flier
Classified ad
Photos
Video tour
Video tour
Which of these forms is not filled out by the seller?
Smoke Detector Compliance
Modification of Terms
Transfer Disclosure Statement
Water Heater Compliance
Modification of Terms
If someone shows up at the seller’s door unexpectedly to see the home, the sellers should:
Tell them to call your office.
Invite them in and show them around.
Take their names and call your office.
Ask them to leave.
Take their names and call your office.
All of these statements are true except which one?
Virtual tours are an expensive marketing tool to use.
An agent should print off a copy of the listing on the company’s Internet site to send to the sellers.
Participation in the MLS increases a licensee’s inventory.
Property evaluations from other agents have valuable information for sellers.
Virtual tours are an expensive marketing tool to use.
The technology for creating virtual tours allows the agent to take digital photos and simply load them into a software program that produces the virtual tours. Once the broker has invested in the software, the agents can use it for a low monthly fee, making this marketing tool quite inexpensive.
All of these items are important to include on your weekly activity report except which?
Number of calls that week
Agent comments about the property
Classified ads placed on the property
Number of hits on the company website
Number of hits on the company website
You should try to attach a rider strip to your For Sale sign that has:
Your home telephone number.
Your GRI designation.
Your cell phone number.
Your fax number.
Your cell phone number.
