Chapter 7: External Analysis - The PESTLE Model Flashcards
1
Q
Name some economic factors that can be used in the PESTLE analysis.
A
- unemployment rates
- wage rates
- disposal income
- exchange rates
- inflation
2
Q
Name some social factors that can be used in the PESTLE analysis.
A
- trends
- changes in age, race, religion
- changes in fashion, culture and tech
3
Q
Name some political factors that can be used in the PESTLE analysis.
A
Policies in:
- housing
- healthcare
- crime
- education
- defence
- foreign
4
Q
Name some technological factors that can be used in the PESTLE analysis.
A
- AI and machinery
- Hybrid and electric cars
- general technology
5
Q
Name some legal factors that can be used in the PESTLE analysis.
A
- employment law
- data protection law
- health and safety law
6
Q
Name some environmental factors that can be used in the PESTLE analysis.
A
- protection of natural resources
- sustainability
- social conscience
