Chapter 7 - Enterprises an Entrepreneurs Flashcards
Canada’s economy depends upon…
millions of (mostly small) business enterprises
The majority of Canadian businesses involve a…
single person, working alone
The majority of Canadian businesses…
have employees less than five
Many small businesses…
- provide majority of private sector jobs
- create more new medium-sized or large businesses
The Canadian business environment is…
dynamic. Many new businesses are created each year and many others disappear. An average of 20,000 net new businesses are created every year
Despite the high chance of failure..
thousands of Canadians remain motivated to Start new enterprises
In studies of entrepreneurial characteristics, three
psychological attributes are widely regarded as
hallmarks of the entrepreneurial personality.
These attributes are:
1) A desire to achieve challenging goals;
2) A belief in one’s own ability to influence affairs;
3) A willingness to tolerate some uncertainty;
Need Theory
In 1961, in che influential book “The Achieving Society”, American psychologist David McClelland laid out
the theory of needs. McClelland suggested that people are driven by one of three motivational needs.
They are; the need for power, the need for affiliation, and the need for achievement. In the short-hand of
academic psychologists, these are commonly referred to as; nPow, nAff, and nAch, respectively.
Need for power (nPow)
Same people are motivated by power, They like co have authority and they
need to be influential. nPow produces a need to lead, People with a high need for power will choose
careers that offer status and prestige, They will be attracted to be senior managers in a large corporation,
senior officers in the military or security organizations, or politicians. In these types of jobs they can command great resources, and wield a great deal of influence.
Need for affiliation (n Aff):
Some people need to have friendly relationships. They are motivated by
interaction with others. nAff produces the need to be liked and held in good regard. People with this
motivation will choose careers chat involve working with others and being team players. They will choose
jebs thac invelye helping or caring. Individuals wich a high nAff might werk as ceachers, health care werkers (docters and nurses), social workers, coaches, religious leaders, ar business related jobs that involve
working iin tears.
Need for achievement (nAch):
Some people are motivated by a sense of personal achievement.
These people like to set, and attain, challenging goals for themselves. nAch produces people who need to
accomplish tasks. People with this type of motivation will choose careers that involve personal achievement, or mastering a task or situation. They might become athletes, intellectuals and scholars, or entrepreneurs and business owners.
Research
consistently shows that entrepreneurs, and people who show other entrepreneurial behaviours, have a very high need for achievement. In subsequent research, McClelland found a number of other characteristics and attitudes of achievement-motivated people
In subsequent research, McClelland found a number of other characteristics and attitudes of achievement-motivated people:
- the sense of achievement is mare important than material or financial reward;
- the accomplishment of the task gives greater personal satisfaction than
receiving praise or recognition;
- financial reward is regarded as a measurement of success, not an end in itself;
- neither security nor status are prime motivators.
A second behaviour frequently observed in entrepreneurs is “internal locus of control”.
- Locus of control refers to the extent to which a
someone believes that they can control
the events that affect them. -Everyone falls
somewhere on a continuum between having an “internal” versus an “external” locus of control. -Internals believe the outcomes in life are influenced by their own behaviour.
They believe that their actions and efforts
help to shape their fate. Entrepreneurial
people are “internals”. - Externals believe that their life is determined by fate, luck, or powerful outside forces. They believe that one person cannot control the various uncertain factors of life.
Relationship between high need for achievement and internal locus of control
- Research has shown that people with a high need for achievement also tend to have an internal locus
of control.” - An individual with an internal locus of control takes responsibility for his or her successes
and failures, attributing outcomes to his or her own ability and effort. - In contrast, an individual with an
external locus of control will equate the outcome to the ease or difficulty of the task, luck, or being in
the right place ac the right time.
What is risk? What is risk aversive vs risk tolerance?
- Risk occurs when you don’t know how things will work out
- People see risk in new situations or in the unknown. When you don’t know what will happen in a given situation, this is a risk. Individuals who are risk averse see new or unknown situations as threatening. Risk tolerant people see new or previously unknown situations as interesting, exciting
and possibly desirable.