chapter 7: current trends and issues in the th industry Flashcards
t or f. there are 6 of significant social and economic changes have occurred that suggest a bright future for the tourism and hospital industry.
true
t or f. at present, many workers retire at an earlier age than the case in previous years.
true
the US social security system provides benefits to workers as young as _____ years of age
62
t or f. many employee retirement programs are based on age rather than on years of service
false. years of service rather than age
in some retirement programs, specifically government programs, it is possible to work ____ or ____ years and receive benefits at the age of ____ or younger
25, 30, 55
t or f. the increasing number of people who retire early is beneficial for the th industry because these people use their time to stay at home
false. to travel and see the world
one of the significant social and economic changes that states people’s retirement
early retirement
the average individual can now expect to live beyond the age of ____ and many will live longer
70
one of the significant social and economic changes that states people’ longer life.
longer life span
this is in contrast to earlier generations when the average life span was much less
longer life span
t or f. the increasing population of older, retired citizens who are richer due to pension programs and are healthier provides a smaller base of potential customers for th industry.
false. smaller - larger
t or f. in the past, the six-day workweek was the standard for most working people.
true
t or f. at present, the five-day workweek is standard amd the four-day workweekis becoming common, leaving several days for other activities
true
one of the significant social and economic changes that states the standard workweek at the past and at the present
shorter workweek
the resulting increase in ____, combined faster and easier transportation, makes possible for many individuals to take weekend vacations and travel to a degree they could not have made a few years ago.
leisure time
t or f. the th industry will surely benefit from the decrease in travel
false. decrease - increase
t or f. the average family has more money to spend than before due to higher wages and two-earner households
true
t or f. a large portion of the additional disposable income is spent on consumer hotels and restaurants
false. consumer hotels and restaurants - goods and services.
one of the significant social and economic changes that states a large portion of income spent on consumer goods and services
greater disposable income
t or f. improved roads and better transportation make it easier to travel every year.
true
the __________ system has reduced the time required for automobile travel between any two points
modern highway
_________ use new technologies which enable them to carry more passengers whil using less fuel.
new planes
t or f. the decreases in travel have a negative impact on th industry
true
one of the significant social and economic changes that states improved and better systems
greater mobility
one of the significant social and economic changes that states that the average family size has decreased
smaller families
t or f. it is easier for the family to travel and travel costs less if few family members travel
true
t or f. although the future of the th industry is bright, it is not without problems.
true
t or f. those pursuing careers in th industry will find it necessary to obtain knowledge with regard to a number of issues that the industry must face in the future
true
one of the issues in tourism and hospitality industry that states changing demographics, changing vacation patterns, market segmentation, frequent guests programs, maturtion in segments of the fast food industry and consolidation.
marketing issues
t or f. the population of developed countries is aging
true
t or f. the mean is now 33 years and is projected to increase in the coming years.
false. mean - median
this is an issue in marketing issues that is significant to th industry
changing demographics
t or f. a younger population has preferences that differ from those of an older population
false. older than younger
t or f. service consumers will find it necessary to to adjust their service products to the changing preferences of the market.
false. service consumers - service providers.
a changing demographic characteristic that involves single-parent households
increase in the number of single-parent households
___________ generally have lower levels of discretionary income
single-parent households
t or f. to reach this increase in the number of single-parent households market, service providers will have to develop new products that will appeal to this demographic segment at affordable prices
true
third demographic change in changing demographics
continuing growth in the number of people travelling for personal rather than business purposes.
approximately ____ percent pf domestic travelers travel primarily for a nonbusiness purpose.
74
t or f. the third demographic change is responsible for the increased percentage of the travel market in the past 45 years and the growth is sure to continue
true
the fourth demographic change
growth in the number of international travelers.
one of the primary reasons in the fourth demographic change is the increased cost or transportation relative to income, making travel more affordable to everyone
false. increased - decreased
another reason in the 4th demographic change is increased vacation time and a greater number of holidays in many countries
true
t or f. under marketing issues, citizens of industrialized countries are changing their vacation patterns.
true
t or f. the traditional once a year vacation of two weeks is declining in popularity
true
t or f. for a growing number of people, vacations are becoming longer and more infrequent
false. shorter and more frequent
t or f. in the past, more people usually plan mini vacations, adding two of their annual vacation days to a three-day holiday
false. at present
t or f. in adding two of their annual vacation days to three-day holiday weekend, they manage to get away for a mini-vacation of five days while using only two actual vacation days.
true
in marketing issues in th, ___________ is the principal term in tourism marketing since 1980
marketing segmentation
until the late _______s, lodging establishments attempted to appeal to broad general markets.
1970