(chapter 7) Creative Thinking And Problem Solving

Question 1

Meaning of creative thinking

Answer 1

-thinking differently and looking at something in a new way
-approaching a idea in a new interesting way
-it is a process of putting concepts together in a new and original way

Question 2

Differences between routine versus creative thinking

Answer 2

-routine thinking refers to every day thinking while creative thinking is looking at a problem/opportunity in a new way
-routine thinking is suitable for logical, consistent and detail oriented work while creative thinking is invaluable in keep the business innovative and relevant in a changing market
-routine thinking requires businesses to apply old thinking to new solutions while creative thinking requires businesses to apply new ways of thinking to old solutions

Question 4

Ways in which the business can create an environment that stimulates create thinking

Answer 4

-emphasis the importance of creative thinking to ensure that all staff know that their ideas will be heard