Chapter 7-Communications Flashcards
Communication
Communication involves transferring information from one person to another
Turn an idea into a message
Pick an appropriate medium to send the message
Receiver must interpret the message and act accordingly.
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Internal Communication and example
Communication between two or more people inside a business. Notice board Face to face Email Intercom Meeting Memo
Upward Internal Communication
Communication from a lower level in the organisation to a higher level. EG Employee to Manager
Downward Internal Communication
From higher to lower level. EG Manager to Employee
Horizontal Internal Communication
Between people at the same level. EG Employee to Employee
External Communication
Communication between the business and people outside the business.
External Communication examples
Banks - Entrepreneur applies for a bank loan.
Suppliers - Manager orders goods from supplier.
Customers - Marketing manager writes to customers.
Government - Business sends information to Revenue.
Public Relations - PRO holds a press conference and talks to the media.
Advantages of Written Communication
Permanent record and proof of the communication.
Message can be read again to help understand any complex ideas.
Email makes written communication fast
Disadvantages of Written Communication
Feedback is slower
Risk of information overload (recieving too much information)
Written Communication Examples
: Email, Memo, Letter, Reports, Business Documents (Invoice, order etc)
Advantages of Oral Communication
It’s a quick form of communication. You get an instant response.
Any confusion can be easily explained.
It’s good for reaching agreements.
It allows for body language, emotion and tone.
Disadvantages of Oral Communication
No Record or proof of communication
Oral communication is so quick it may come out wrong.
Receiver might not listen.
Oral Communication examples
Meeting, Phone, face to face, Video-conference, intercom.
Advantages of Visual Communication
Useful for analysing statistics
Pictures make things easier to understand
Keeps the receiver’s attention
Disadvantages of Visual Communication
Not sufficient on its own
Needs to be accompanied by written or oral