Chapter 7: Common Unethical Practices Of Business Establishments Flashcards
What are the two common unethical practices of business establishments?
- Misrepresentation
- Over-Persuasion
Direct misrepresentation is committed by business firms such as… (7)
- Deceptive packaging
- Misbranding or mislabeling
- False and misleading advertising
- Adulteration
- Weight understatement
- Measurement understatement
- Quantity understatement
Indirect misrepresentation is done by business firms such as… (3)
- Caveat emptor
- Deliberate withholding of information
- Passive deception
This is the active misrepresentation about products or customers.
Direct misrepresentation
This is the practice of making false statements on the product label or making its container similar to a well-known product for the purpose of deceiving the customer as to the quality or quantity of product being sold.
Misbranding or mislabeling
An example of this is when containers are only filled with products up to its 85% or 95% capacity.
Deceptive packaging
It is the principal means by which people are informed about availability, nature, and uses of old and new products.
Advertising
If advertising does not provide a useful service anymore to customers.
False or misleading advertising
The unethical practices of debating oure or genuine commodity by initiating or counterfeiting it.
Adulteration
Where the measuring stick or standard is shorter than the real length or smaller in volume than the standard.
Measurement understatement or Short measurement
Where the mechanism of the weighing scale is tampered with or something is unobstrusively attached to it.
Weight understatement or Short weighing
An example of this unethical business practice is an advertisement using fictitious or obsolete testimonials.
False or Misleading advertising
This unethical business practice is applied when the products are being sold in a shape that would make counting them inconvenient or difficult.
Quantity understatement or Short numbering
This happens when companies omit adverse or unfavorable information about the product or service.
Indirect misrepresentation
“Let the buyer beware”
Caveat emptor
As a witness, the seller’s obligation is to “_ _ _ _ _ _ _ _”
“Tell the truth and nothing but the truth”
This is where one of the parties does not exactly know what he is giving away or receiving in return.
Deliberate withholding of information
This is a form of passive deception because businessmen are unable to provide customers with complete information for creating fair decisions.
Business ignorance
This is the process of appealing to the emotions of a prospective customer and urging him to buy an item of merchandise he needs.
Over-persuasion
A legitimate and necessary process in the selling of goods if it is done in the interest of the buyer.
Persuasion
A common instance of this unethical process is when sellers urge customers to satisfy low-priority needs for merchandise.
Over-persuasion
This applies when sellers generate profit by taking advantage of the buyer’s lack of information.
Caveat emptor
Under this concept, sellers are not obligated to reveal any defects in the product or service he is selling, and the determination of such defects is a responsibility of the customer.
Caveat emptor
An example of this unethical business practice is playing upon intense emotional agitation to convince a person to buy.
Over-persuasion