Chapter 7 Cognition Flashcards
What is the definition of thinking or cognition?
- mental activity that goes on in the brain when a person is processing information-organizing it, understanding it, and communicating it to others
- it includes memory but is so much more
- it is images as well as words
what are mental images?
- representations that stand in for objects or events and have a picture-like quality
- one of the several tools used in the thought process
What is an example of using a mental image?
- asking a person to say how many windows are in their house…they will create a mental image and walk through the house counting the windows
- the island example–>it takes longer for the person to visualize items that are farther apart
Is making a mental image like looking at something?
- no, it is almost the opposite.
- areas of the cortex send info to the visual cortex where the image is perceived
- PET scans show the visual cortex being activated while forming an image
what parts of the brain are utilized when creating a mental image?
- same as visual perception: the cortex, temporal lobes, parietal lobes, and occipital lobes
- the amount of activity is different between the two tasks
- most similar in the frontal and parietal lobes
what are concepts?
- ideas that represent a class or category of objects, events, or activities
- used to think about objects or events without having to think about all the specific examples within the category
- they allow us to communicate with each other
- they allow us to identify new objects and events
- can have very strict definitions, such as a square or circle
What concepts are defined by specific rules or features and are quite rigid?
- formal concepts
- there are a lot of them in math (triangles, squares, rectangles, polygons, and lines); in psychology (double-blind experiments, sleep stages, and conditioned stimuli)
What are concepts called if they do not fit the formal concept rule?
- natural concepts–not the result of a strict set of rules but rather as the result of experiences with these concepts in the real world
- e.g.–>vehicles, fruit
- these concepts help people understand their surroundings in a less structured manner than school-taught formal concepts. and form the basis for interpreting those surroundings and events.
What are prototypes?
- a concept that closely matches the defining characteristics of the concept.
- they are the most basic examples of concepts
- develops according to the exposure a person has to objects in that category (e.g. Apple in U.S; Coconut elsewhere)
How do concepts help us everyday?
- with organization
- with problem solving
- with decision making
What are two different ways of organizing when using concepts?
- schemas=mental generalizations about objects, places, events, and people
- scripts=a kind of schema that involves a familiar sequences of activities
What is problem solving?
- it occurs when a goal must be reached by thinking and behaving in certain ways
- it is one aspect of decision making
What is decision making?
- identifying, evaluating, and choosing among several alternatives
- there are several different ways to go about solving a problem
What are the ways of solving problems?
- trial and error (mechanical solutions)
- Algorithms
- heuristics (representativeness heuristics, availability heuristics, working backward, subgoals)
- Insight
What is Trial and Error (Mechanical Solutions)
- -a method to solving problems that refers to trying one solution after another until finding one that works
- can also involve solving by rote or a learned set of rules (e.g. work problems in grade school; Mathematical formulas called algorithms)
What are algorithms?
- a specific, step-by-step procedure for solving certain types of problems
- they always result in a correct solution, if there is a correct solution to be found, and you have enough time to find it
- mathematical problems; library organization, systemic search algorithms in computer programs
What is a heuristic?
- a way of narrowing down the possible solutions to only a few
- a “rule of thumb”; a simple rule that is intended to apply to many situations
- it is not specific and always leading to a solution like an algorithm
- it is an educated guess based on prior experiences to help narrow down the possible solutions
What are the types of heuristics?
- Representativeness heuristic
- Availability Heuristic
- Working backward
- Subgoals
What is a Representativeness heuristic?
- Judging the likelihood of something by comparing it to a prototype (idealized example) of that thing
- used for categorizing objects and simply assumes that any object (or person) that shares characteristics with members of a particular category is also a member of that category
- can cause errors due to ignoring base rates
- can be used or misused to create and sustain stereotypes
- e.g. racial profiling; the administrative assistant question; acquaintance rape; self-diagnosis; coin flip problem
What is helpful about a heuristic?
-it is faster than using an algorithm, but it does not always give the right answer like an algorithm does.
What is an availability heuristic?
- Judging the likelihood/frequency of something based on its availability (access) in memory or How easily examples come to mind; The presence of a vivid example
- e.g. words that begin with the Letter R or the letter R is the third letter question; Crime risks vs. health risks
What is the working backward heuristic?
- working backward from a goal
- this is a useful heuristic that does work most of the time
What is the subgoals heuristic?
- breaking the goal down into its parts
- e.g. writing a research paper; making diagrams; testing problems one by one
What is insight?
- when a solution suddenly comes to mind
- seems like magic but it actually the mind reorganizing the problem, often while we are thinking about something else
When does solving a problem become difficult?
- when the elements are not properly organized or when we get stuck in certain ways of thinking that acts as a barrier
- often it is automatic
what are the three most common barriers to solving problems?
- functional fixedness
- mental sets
- confirmation bias
what is functional fixedness?
- a kind of mental set
- thinking about objects only in terms of their typical uses
- e.g. hunting for a screwdriver when other things could be used to tighten the screw